Have you ever wondered what are the reasons behind your cart abandonment or why your visitors are not even spending the average time on your website?
Well, one thing you should know that your ecommerce website design plays a significant role in all this. From the initial landing page until the payment checkout phase, plenty of elements should be thoughtfully designed with the user in mind.
In this article, you'll find 7 the best useful tips in e-commerce website design that will help you reach your conversion goals.
7 useful tips in ecommerce website design
1. Decide on the best platform
Your ecommerce website is the essence of your business. When choosing an ecommerce website development, you have to make sure that it will reflect every aspect of your business's unique needs.
The candidate platform should be able to provide at least the most basic tools and features that you will need to get your website going. Any other out-of-the-box features will only help take your business to the next level.
Some of the native and essential elements include; hosting environment, pre-built integrations, add-ons, SEO tools, mobile app & optimization, PCI compliance, inventory, order and reverse management system, customer support & services, and more.
Once you have decided on the candidate platform, the next crucial step is to select your theme—one thing to keep in mind that your theme should be visually engaging, attractive, and customizable. It also should be responsive, operate perfectly on different browsers, and loads swiftly.
2. Upfront pricing
Building trust with your client starts when you are fully transparent and honest with your pricing information. You want to make sure that your products or services' pricing model is easy to find and understand. This is also relevant when it comes to shipping. It is always recommended to set upfront your shipping costs and return policies. Hidden or unexpected fees can make you lose potential clients. Look for 3rd party logistics services who can offer you shipping at discounted rates, enjoy better margins and new clients at the same time.
Proven companies like Fulfillment Bridge can help you take care of all your logistic needs without a hassle. Everything from sales channels integrations, warehousing, order & inventory management, packaging, shipping, and reverse logistics are monitored and directed from one central portal.
3. Easy to read and scannable content
As much as we hate to break it down for you, nobody got time to read these long product descriptions on your website. Put yourself in the shoes of your customers; what's the first thing you'll do looking at the product page? The word is Scanning.
You'll be scanning through all the content written, looking for some key information. Research reveals that most website visitors only read about 28% of the words on any given page during an average visit. With that said, you have to make your content easy to read and scannable. In brief, try to get your point across as clear and informative as possible in a few words.
Here are things to keep in mind:
- Use bold and Italic formatting to create emphasis.
- Use Colors for Call to Action
- Keep sentences short and clear
- Use bullet point to state the benefits of your products
- Break your content into readable paragraphs of a max of 3 to four sentences.
4. High-quality Images & Videos
You probably have read this plenty of times. However, we cannot stop emphasizing how important it is to provide your customers with high-quality images or videos—the better the quality, the better the conversion.
The images and videos you display on your website reflect your brand. It tells a story about the services you offer, and it also helps build a sense of trust and reliance with potential customers.
5. Social proof
Let your existing customers talk about your brand. Social proof enables businesses to benefit from external validation. It allows customers to create this powerful product's advocacy that can help influence future customers.
That's why when developing your ecommerce website design, you have to consider testimony or a review system. It showcases what your existing customers have experienced with your products or services and rate or review them for potential buyers. The positive feedback you receive in regards to your products will help you appear as a trustworthy business.
6. Limit product categories
Don't let your visitors do the guesswork. Make product navigation intuitive. Provide a clear way for each guest to search and purchase your products through navigation panels, uncomplicated information structure, and well-placed call-to-actions that align with the user experience.
In brief, your visitors should NOT be clicking over "thousands" of menus to get to the product they're looking for. Offer a site search and make the whole process easy for them. Make your product categories easy to find. Filters like color choice, product type, size, and more can also facilitate their research. Your product pages should look less clunky and easy to navigate through.
7. Mobile responsive
As much effort you're putting to ensure that your ecommerce website design is looking flawless for those who are using a desktop, you should invest the same effort for your mobile version. Plenty of customers nowadays are using their phones or tablets for shopping online. That's why your website design should be completely responsive, or else; you'll be sending off your visitors to your competitors.
8. A/B testing
A/B testing, aka split testing, designates two alternatives of the same web page to various website' sections. It helps you compare which option is driving more conversions. Once you've individually compared each layout's metrics, you can observe conversion rates, accessibility, and the general interaction for the various design parts.
Remember, every single design modification you make can lead to radical changes in the way your customers interact on your website. With that said, make sure to carefully scrutinize all the details or ideas that need to be considered to improve your website.
In a nutshell, there is no definite good website design. You'll always find yourself making changes and trying new things. And with the help of your ecommerce platform provider and 3rd party logistic services, you'll be able to centre your attention on other aspects of your business.