PrestaShop Blog

Web performance: How to unleash the full potential of your ecommerce site?
We often hear about site performance, managed services and deployment: what exactly are we...

Six essential modules to prepare for the back-to-school season
A selection of PrestaShop modules to increase the conversion rate of your online store.

Bulky items: How to increase your sales?
High delivery costs are actually reason number 1 for cart abandonment.

Why omnichannel is here to stay
Here’s how you can use omnichannel retail to grow your business.

Why should you be using Google Ads?
What makes Google Ads a really good choice to increase traffic and conversions?

Web performance: why it is so important and how to optimize it
If you already have an online store, or if you are thinking of creating one, you have prob...

Sales: what do your customers want?
E-commerce: how do your customers prepare for the sales? How can you meet their expectatio...

Ecommerce : How do you track your KPIs?
How can you use a specific tool to monitor your data, track its evolution, compare referen...

Ecommerce: which KPIs? What are they for?
What are the most significant ecommerce performance indicators or KPIs? How can I track th...

Localization: The Key to International Success
What can ecommerce retailers do to ensure that their international customers are well serv...

Top reasons customers abandon carts & how you can address them
This post will take you through the top reasons for online cart abandonment and suggest so...

Seven ecommerce web design tips to boost conversions
In this article, you'll find 7 the best useful tips in e-commerce website design that will...

How to choose a payment gateway for your e-shop
There are a lot of matters to consider when deciding which payment gateway to use for your...