PrestaShop Blog

How to Optimize Your Social Media Payments Strategy
If you were to look back 10 years at the early days of social media, today's most popular ...

Your 2018 E-Commerce Calendar is ready for download!
You have the talent and the ideas, the PrestaShop team has a calendar that will support yo...

What is Marketing Automation, and why, for Turing's sake, should I use it?
The Internet has almost completely penetrated our daily lives. As much as a dozen years ag...

5 Tips to Optimize Your E-commerce Business for Mobile
In 2018, there's one truth all e-commerce retailers should know: if you don't have a mobil...

Why do most loyalty programs fail?
Customer loyalty has become crucial nowadays. 72% of people agree that all other factors b...

Good practices for fashion eCommerce. Elements of an effective fashion e-shop
The fashion industry is one of the most competitive branches of eCommerce. Thousands of st...

Successfully Migrate Your E-Commerce Site
Migrating to PrestaShop generally happens when redesigning an e-commerce site. The aim is ...

Offering Subscriptions on your PrestaShop Store
A subscription strategy is relevant for 90% of ecommerce companies. Subscriptions can appl...

Why customer care is of (utmost) importance to e-commerce
Customer care is a key sales service for any type of retail channel. But in the online wor...

5 keys to a successful marketplace strategy
Marketplaces can be a boon for small online companies just starting out, but they can also...

The Nine Essential Features of an Online Fashion and Accessories Store
If you run a fashion-oriented ecommerce business, then you’re already aware of the particu...

5 easy tips for migrating an online store
Today we welcome Taras Kopchak, Marketing Manager at Cart2Cart, who has some tips to make ...

PIM: go further and faster in managing your product data
In today’s article, our partner agency Synolia explains how open source Product Informatio...