PrestaShop Blog

Five tips for setting up an effective content strategy
Content – whether that’s a video how-to-guide, a funny post on social media about your nic...

Five steps to create your customer persona
When we create a customer persona, we create a vivid impression of an imaginary member of ...

Online retail: a list of ten mistakes to avoid
To convert a customer and build customer loyalty, your site should provide a flawless expe...

What is the HTTP 500 error and how can I fix it in my PrestaShop online store?
Learn about the HTTP 500 error code you encounter that causes so many problems, and how to...

What are marketplaces and how can I make the most of them?
Have you ever tried to sell your online store products on a marketplace? Find out in this ...

Expand your e-commerce business with local payments
The challenge for merchants expanding to emerging markets starts with the fact that up to ...

Online store: How to meet the customer’s expectations?
The human mind is filled with ideas and imaginations. While ideas do not cost anything, th...

Four tips for better creative content on Facebook ads
Facebook has more than 2.41 billion monthly active users who create, share and like differ...

Five tips to create an optimized product page
To buy or not to buy? That is the question, when it comes to the success of your PrestaSho...

The Impact of Free Shipping
As consumers gain access to new technologies like click and collect, grocery delivery apps...

Local SEO: Best Practices
SEO is an important factor when it comes to website traffic for e-commerce business. This ...

How to calculate your average basket?
The ultimate objective of any e-commerce business is to drive revenue, and e-commerce merc...

How to Improve the UX of Your Shop
User experience (UX) design has a direct relation to the future of retail. Because of the ...