Ultimate goal of any online store is to create a smooth and engaging shopping experience. Hence, all the improvements on interface, design, backend and payment systems. Visual side of the products is one that plays the major role for customer selecting the product. How can you display your product online similar to how it is displayed in brick-and-mortar stores? The answer is – by using 3D imaging.
Imagine if you could provide a visualization of your product in exactly the same way as you see it in person – with ability to view it from all sides, take a closer look? A 3D product that they can interact with without leaving your website.
If you have tried 360/3D imaging before and thought it was too complicated, here are 3 simple steps to make your store interactive in 3 minutes:
Create a 3D product image
What is the best way to create a 3D image? Download free 3D digitizing software Easy 3D Scan® to create 3D Views. Record a 360 rotation of the product and import a video (MP4/MOV). Easy 3D Scan software will analyze video data and extract 3D data. This is the fastest solution on the market and is available for PC and Mac.
Upload to the Cloud
Follow the link (https://3d.cappasity.com/register?aff=prestashop) and create an account. You can use a FREE account to test if you like how 3D looks on your website.
Embed into your store
PrestaShop merchants will be the first to get FREE access to the powerful 3D digitizing software and a module for a fast 3D embedding. You can automatically synchronize your product catalogue with your Cappasity account at any time. The module synchronizes data by comparing your catalogue’s Reference codes with SKU numbers on Cappasity platform. Simply open the module settings and click the SYNC button at the bottom of the page. To attach a 3D View manually you need to click on Catalogue/Products/, select your product and the Cappasity 3D and 360 Product Viewer. Click and choose the 3D image from your Cappasity account.
Besides being just a cool way of browsing products online, 3D imaging greatly increases engagement and time customers spend on a website. According to Cappasity at least 26% of users spend 30-300 seconds looking at a single 3D image. Adobe conducted a survey and 91% of respondents want to have the ability to turn products around in full 360 spin and zoom in at any angle.
Such immersive experience is essential for eCommerce and results in higher conversion and lower return rates. 3D Views are proven to increase engagement and conversion over static images by up to 30%!
Check out this 2-minute video to learn how to create a 3D View and embed it into your PrestaShop store:
You can find installation instructions here http://cappasity.com/prestashop
Cappasity platform and PrestaShop module features
- FREE 3D digitizing software: Compatible with all turntables and cameras
- Fastest 3D content production: It takes only 2 minutes to create a 3D image and upload it to your website
- No integration headache: Cappasity provides a cloud-based platform and professional CDN service
- One-click integration: You only need to login to your Cappasity account from this module to start picking 3D images and attaching them to your product catalogue
- Easy to manage: Synchronize your product catalogue with 3D images using SKU numbers
- Cross platform: Works on any modern browser for PC, Mac, Apple iOS or Google Android devices
- Unique format: Lightweight data format with streaming, smooth product rotation
Besides content creation, Cappasity provides 3D analytics – insight into how your customers interact with 3D, where they look in each image, what parts of each product they like and dislike. All content created on Cappasity is compatible with VR and AR and doesn’t require any additional plugins or apps. Essentially, you can turn your website into immersive shopping experience by switching toggle in settings.
I would like to share with you some facts from 3D Imaging Market Research: Influence of 3D technologies on e-commerce. The following research is based on Q&A sessions with online shoppers and business owners and on Cappasity platform statistics.
82% OF PRODUCT PAGE VISITORS ACTIVATE 3D VIEW
34% OF CAPPASITY USERS SPEND MORE THAN 30 SECONDS INTERACTING WITH 3D
95% OF RESPONDENTS PREFER INTERACTIVE
3D VIEW TO VIDEO PLAYBACK
Fill out the form to download your free copy. https://cappasity.com/3d-imaging-market-research/