SelfPackaging is a Spanish online store with an endless catalog of trendy DIY boxes. This online shop successfully applies the concept of “do it yourself” to the world of packaging, demonstrating that assembling your own gift boxes can be easy, cheap and fun! Best of all, you can place orders without outrageous prices, high minimums, or long processing times.
We met the talented SelfPackaging team at the eShow in Barcelona (Spain) then interviewed Eva Rodríguez, their Social Media Strategist, to see how they transformed SelfPackaging.es into a successful online store.
What is SelfPackaging?
SelfPackaging is, as its name suggests, is all about assembling product packaging by yourself. Our main products are boxes, which our entire store is dedicated to selling. With over 20 years of experience in the packaging industry, we have tons of designs that have been adapted to our customers’ needs.
We’ve also made our purchase process quick and easy with only 3 steps:
1. Select a box from the SelfPackaging catalog that matches your style and dimensions
2. Customize the color of your boxes and add extras like tags or ribbons
3. Wait for your boxes to arrive – ready to be assembled (Watch our tutorials for tips!)
Tell us about yourself and the SelfPackaging team.
Our online team is made up of Olga, who manages the Twitter and Facebook accounts for Selfpackaging.es; Elisabeth, who is responsible for the social networks in English (selfpackaging.com), Nuria, who manages the social networks in French (selfpackaging.fr) and myself (Eva). I coordinate the marketing strategy and run the website with the help of our programming team.
The rest of the office is made up of Laura and Mireia (our box designers), the production workshop team and an external IT team.
Did you have an online store before using PrestaShop?
Yes we did, but it was a custom platform that had a number of limitations. Our main problem was that it did not allow us to scale our online store as our business grew.
How and why did you choose PrestaShop?
We chose PrestaShop because we needed an ecommerce platform that would allow us to customize our product management, yet was straightforward and easy to use. As [PrestaShop] is an open source platform, it allowed us to fully configure and adapt it to our products. We were also able to take advantage of the language features. In addition to selfpackaging.es, we have English and French versions of the site which we easily manage with PrestaShop.
What is your marketing strategy for your online store?
I think that our main strengths lie in the customer service we provide and the community we have built through social media. We do this by managing social media in-house because nobody knows our products better than we do. It is how we’ve gained so many loyal followers!
How do you convert visitors into customers?
Customer service is very important so we strive to make our customers’ lives easier. It is our goal to always provide good customer service. We listen to what [our customers] want and try to introduce products that addresses those needs - while making them as pretty and cheap as possible, of course!
What parts of the world do you sell your products?
Our sales are mainly concentrated in Spain, although we recently opened websites for the United Kingdom and France. We’re continuing our expansion into the international market by launching an Italian version of our website.
To learn even more about this PrestaShop powered online store, check out their video:
" target="_blank">What is SelfPackaging
" target="_blank">What is SelfPackaging? Or follow SelfPackaging’s Facebook, Pinterest and Instagram pages for decorating and custom packaging ideas.