Breaking news: starting April 21st, only mobile and responsive sites will appear in Google search results on mobile devices. If you read my predictions for ecommerce in 2015, then Google’s announcement probably isn’t a big surprise--I was pretty sure this would be the year of mobile.
So what does this mean for you as an ecommerce store owner? Simply put, if your website theme is not mobile or responsive, you won’t show up in search results on phones of any size or make. The customer browsing for a Mother’s Day gift on his phone? He won’t see your selection of hand-knitted sweaters in Peruvian wool. The frazzled customer who needs to order invitations for a party from her smartphone? She will never see your enticing catalog of custom-designed letterpress stationary.
It might be a bit tough to swallow, but as an ecommerce merchant, you don’t really have a choice anymore; you must be mobile compatible. While the stakes are high, the investment doesn’t have to be. Here’s what you need to do.
If you worked with an agency to set up your site, get in touch with them. Tell them you want to switch to a mobile-compatible theme.
If you’re on your own or don’t have the budget for an agency, you can change your theme yourself, but you’ll need to factor in a little extra time. But trust me, it’s time that will pay off.
- Browse the PrestaShop mobile-responsive themes on the Addons marketplace.
- Buy and install your new theme.
- Test your site. Check to see that images are the right size and resolution, and that everything displays nicely on various mobile devices.
- Take advantage of Mcommerce!
If you still have doubts, do this test (before it’s no longer possible): using your smartphone or tablet, search for any product keyword online. Visit sites that are mobile responsive and others that aren’t. The difference in quality should be enough to prove why sites that aren’t mobile responsive are going the way of the dodo.
For a full selection of mobile-responsive templates, visit the Addons Marketplace. Our partner agencies are more than happy to consult with you as well.
Have you upgraded to a mobile-responsive theme? How did it go? Do you have any recommendations for other merchants? Let us know in the comments. Ready to launch your own mobile-responsive ecommerce store? Create your online store now with PrestaShop today.