Today’s online stores are always on the lookout for new ways of communication. Getting to new audiences in the right manner with the right message can boost customer engagement and help you sell online. That is why the use of influencer marketing has become an increasingly popular marketing strategy these past years.
Because of the interest in this type of marketing, E-Commerce Nation has performed research in collaboration with Reech, a leading influencer marketing agency, in order to uncover the interest, objectives, allocated budgets and reach of this type of marketing.
The research presents interesting numbers on the growing market and the current and planned investments of companies in this marketing. This research can help companies in making the choice of investing in this type of marketing. Thanks to PrestaShop we are able to publish this research for e-commerce companies to use and share.