Summer is rolling to a close, which means another season is on it’s way: the holiday season. For retailers, it’s the start of the year’s busiest sale period. Many merchants are already knee-deep in their “Back-to-school” sales. If you’re still recovering from vacation, don’t worry: our countdown to the holidays will get you in shape for the 2015 holiday season.
You can choose to promote a sale during each of the holidays we mention below, or just the ones you personally celebrate. Either way, be sure you plan everything in advance so your sales smoothly and without a hitch!
Labor Day - (Sept 7th) Wrap up the summer season with a Labor Day Sale. This long weekend is the perfect opportunity to convert customers and clear out your summer inventory to make room in your warehouse for holiday shipments.
Rosh Hashanah - (Sept 13th) This Jewish holiday celebrates a new year. Those who celebrate it often receive money rather than gifts, so consider offering gift cards for the occasion.
Halloween - (Oct 31st) This eerie holiday may seem like it’s only for brave souls. However, merchants can also take advantage of Halloween, especially those that include costumes, candy and creepy decorations in their product catalogs.
Thanksgiving - (Nov 26th) Turkey, gravy and sweet potato pie: nothing says Thanksgiving better than overindulging in food with those you hold dear. When all the food has settled and the football game is won, families get into the holiday spirit by decorating their homes for Christmas.
Black Friday - (Nov 27th) A sale day that traditionally starts the morning of the Friday following Thanksgiving; however, as large retailers have become increasingly competitive, Black Friday sales have been starting earlier and earlier each year. In 2014, some sales started as early as 5:00PM on Thanksgiving.
Small Business Saturday - (Nov 28th) Supported by the Small Business and Entrepreneurship Council, Small Business Saturday encourages people to #shopsmall. If you own a retail location, check out these four ways to prepare for Small Business Saturday.
Cyber Monday - (Nov 30th) Cyber Monday is to online retailers what Black Friday is to brick and mortar retailers. Today is the day ecommerce websites display their best sales to get customers to buy gifts from them. Smaller retailers can choose to list a major Black Friday + Cyber Monday sale that runs throughout the entire weekend, or flash sales that encourage customers to shop at specific times.
Hanukkah - (Dec 6th - Dec 14th) Although this is a religious holiday, today it’s common to receive a either different gift on each or simply one large gift on the last day of this celebration. Gifts can range from the traditional items to unorthodox mainstream ones. If you’re decorating your website, keep in mind that Hanukkah colors are blue and white.
Christmas Day - (Dec 25th) For Christians and non-Christians alike, Christmas has evolved into a holiday that celebrates family. It’s a time for exchanging gifts among friends and family.
New Year’s Eve - (Dec 31st) Every family welcomes the new year in its own way. Some throw parties that go on all night, while others prefer a quiet dinner with the family. New Year’s is not generally celebrated with gift giving but can be a great opportunity to promote products that celebrate a new beginning.
Preparing for the holidays
Now that you know which holidays you want to plan for, determine which types of sales you want to run. Select the products you want to feature. There are a couple common tactics such as seasonal goods, top sellers, gift-friendly products or even highest margin.
Once you’ve decided o n the products, it’s important to decide on how you want to promote them. For example, would you be using pop-ups or pop-ins to engage your customers? Or would you send out email newsletters to advertise your sale? Regardless of which method you select, be sure you have enough time to set up your back office.
Not sure what is the best option for your store? Contact any of our module advisors on Addons.PrestaShop.com. Already a seasoned pro? Share your tips below!