Holiday season is almost here which means it’s time to tighten up your sales and promotions! With relevant offers, enticing discounts and an exciting collection of products, you can make the most of the shopping spree your customers are about to go on. The only problem here is that you are not alone. Your competitors are planning similar promotions as you! To get an edge over them, you need to plan your sales differently.
In this post, we will share some actionable advice on how you can use deep-linking to make the most this shopping season and do better in comparison to your competitors. Before we get into that, let us understand what deep-linking is:
What is a deep link?
A deep-link is a link to a specific page on your website or mobile app. While you have one website address, you can have thousands of deep-links. If used smartly, these links can help you get better conversions.
For example, https://www.formula1.com/ is the brand’s home page while http://f1store.formula1.com/stores/F1/en?portal=CHMHGTFG&CMP=PSC-CHMHGTFG is a deep-link to its online store
What is the significance, you ask? Well, if Formula 1 were to promote their merchandise only, they could use the corresponding deep-link in their advertising and promotions. If they didn’t, the customers would land up on the home page and might abandon it right there. However, a long, clunky deep-ink might not be that easy to market and communicate to your customers. After all, nobody’s going to remember the link above for buying a Mclaren polo tee. However, it would have been easier to remember www.f1.store isn’t it?
How can deep-links help improve holiday sales?
So, are deep-links ground-breaking? Not really, but what you do with them can be! Here are 5 ways in which deep-linking can help you engage your customers and convert them into sales.
1. Direct traffic to your promo page through social media bio
Build a landing page that showcases all the offers, promos or discount coupons available at any given point. A nifty, neat way of doing this is by getting a domain name such as:
Plug in the name of your store or the products you’re selling and redirect the domain name to your sale page. You now have a short, descriptive link where you can enlist all the available offers in one place and hook your customers from the word go. They will remember this short link always and remember to check it through the year. Result? More traffic to a call-to-action driven page and customer engagement with high impact.
2. Increase brand visibility through shortened branded links
With the help of deep-links, social media promotions can help you direct traffic as well as reinforce the brand name. When you share product pages on social media, you end up using a URL shortner that conveys nothing about the brand. Something like this:
However, you have a chance to brand every link with your name in a way that also builds link-trust with your customers. What is link trust? It is the perception a user has of the link they are about to click on. Here is an example:
Use a tool such as Rebrandly to build positive reinforcement about your brand with every social media impression.
3. Engage users from where they left your site
Did a user abandon the cart? Send an email with a deep-link to their cart page. Did a user exit the website after spending 30 minutes searching for ‘gifts for teenagers’? Send them a deep-link with your best sellers relevant to that search. What’s more, you can append a special discount to these deep-links, making it a customized offer only for that customers. This will not only get your customer’s attention, it will also emotionally compel them to go ahead with the actual purchase.
4. Push exclusive sales on different platforms
Create a deep-link that connects users to a specific category page in your mobile app. When the user clicks on this deep-link, they are first prompted to download the app. Once downloaded, they will directly see the category page.
To make this convert to a sale, add an additional 5% discount to anyone who orders through that deep-link. This will ensure more app downloads and a higher conversion rate for your holiday sales.
5. Get better RoI on digital ads with deep-links
Investing in Google ads? Make those ads contextual by talking about a product category and taking the users directly to that page on your website through a deep link. The result? Better targeting, higher conversion and better sales!
Empowered with this knowledge, you can make deep-links work for you this holiday season for a jump in sales and get an advantage over your competitors!
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