Google Shopping is a paying service offered by Google that allows online retailers to list their products using a cost-per-click model. Like other Google advertising programs, the higher the bid, the higher the chance of ranking in search results, though product relevancy and Google’s special Shopping algorithm also come into play.
The platform has seen a surge in popularity in recent years – Adobe claims that in 2014 alone, Google Shopping saw a 47% increase in ad spend growth and we can expect this to increase even further over the next few years.
The visual nature of the service is particularly adapted to ecommerce merchants with products to display. And let’s not forget mobile--Google Shopping also lets retailers give customers the integrated buying experience they crave.
In today’s video, the experts at Twenga will let you in on the secrets to building a successful acquisition strategy to get the most of out Google Shopping’s many ecommerce-friendly features.
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