Oftentimes, developing your activity calls for fleshing out your offering in new markets or strategically positioning yourself in a niche outside of your market's typical scope.
The e-commerce site Skylantern opted for the latter! After thoroughly reworking their product offering and SEO, the company became the top online lantern seller in 2007 and have held their position ever since! As product experts with a competitive pricing scheme, the store has reached a wide range of consumers and professionals, both in France and abroad. In this video, Founder and CEO of Skylantern Benjamin Hamon shares his keys for success and offers some helpful advice, so you too can tap in to a new niche market!