The coolest thing about social media is that it happens in real time. Regardless of which platform you prefer, you have access to an online community making connections and sharing information 24 / 7. But between managing your business and social media pages, you may find yourself running out of content ideas. So today we offer you 8 awesome ideas for social media content.
1) What’s Trending
Although Facebook has recently been under the spotlight for their “What’s trending” section, this is still a great place to find inspiration for content. Many platforms that use hashtags will generally have a “trending” segment for you to explore. Just be sure you truly understand the meaning behind a trending topic, especially if it’s socially or culturally sensitive. Stick to topics that are related to your company and produce content your audience will enjoy.
2) Products in Action
You’ve got great products, so show them off. Break out your goodies and play with them. If you sell clothes, model them. Toys? Play with them. Food? Throw a dinner party. Displaying your products in action gives potential customers a better idea of what to expect from your products. If they can imagine themselves using your product, they are more likely to make a purchase.
3) Lifestyle Post
What kind of customers use your product? Create social media content surrounding their lifestyle. What should you post on a Sunday morning? If your customers are workaholics, they’ve probably already had their coffees and are on the go. If your customers are parents, they’re probably hanging out at the local park with their kids. Post images from your target audience's lifestyle to make your brand more relatable.
4) Brand Themes
What does your brand stand for? Do you empower women? Are you a champion for the lazy? A weekend wanderer? Or a Fashionista? Create a social media post that exemplifies what your brand stands for. PrestaShop store Galaxy Kayaks are all about their next big catch… fish, that is. Figure out what your brand stands for, and create a post about that theme.
5) Tag-a-Friend Contests
If you’re in the mood to give some goodies and increase your followers, tag-a-friend contests are a great way to build your audience and get customers to share your brand. All you’ll need is a cool giveaway (you can work with influencers to create an epic giveaway and expand your reach) and rules that state that customers need to tag 2 friends to enter. Voila! You have content for the day, new followers and increased visibility. (Just keep these to a minimum or you’ll end up gaining fans who are only interested in your giveaways.)
6) Mini Infographics
Share a cool or unique fact about your product or industry in a mini infographic. Unlike traditional infographics, these mini versions are edited down so they’re quick to read and easy to share. If you already have infographics, pick the coolest fact and repurpose it!
7) Company Culture
Show customers the “fun” side of your business. Social media platforms, especially LinkedIn, are great places to showcase the people behind your business. Your employees are the lifeblood of your business; if you do anything fun for them, showcase it on social media. Celebrating birthdays at the office? Share pictures of your party. For everyday content, highlight your best employees in short videos or even an interview.
8) User Generated Content
User generated content, or UGC, is one of the most overlooked sources for content. However, it’s also one of the best. Imagine outsourcing your content creation to the people who know and love your products most--for free! By using user-generated content, not only do you generate quality free content, but can start building a good relationship with your customers. Simply follow some of your most loyal customers, or those who share social media posts you like. Once you find something that catches your eye, either retweet it, or if you’d like, ask them to repost their image.
Ready to put these social media ideas to use? Tell us which you’re most excited for in the comments below. Don’t have an online store to promote yet? What are you waiting for! Launch your PrestaShop online store today.