It’s easy to see when someone else is making a mistake when they’re launching an online store. But when you’re the one putting in countless hours, and are a whole carafe of coffee in, it’s easy to miss the simplest mistakes. It’s why today we share the most common 5 wrong ways of selling online. Read on to see if you’re making any of them.
1) Using default everything
Setting up your online store isn’t necessarily difficult, but it does require completing many small tasks, from filling in store details to product fields. When it’s late, you’re tired and there is still a mountain of work, it’s tempting to just use the default setting for everything. It’s better than leaving things blank, right?
If you don’t put your special touch on your shop, how do you expect to stand out from the competition? If your shop doesn’t offer anything special, why would a customer choose to shop at your store instead of another? Take time to modify your theme and upload your own pictures. Spend some time coming up with good product descriptions that tell customers exactly why they should purchase the products you’re selling.
2) Uploading low quality pictures
If you can’t tell what the product is by the picture, would you buy it? Keep your answer in mind as you upload your product images. With high-resolution cameras embedded into every smartphone, there’s no reason to have low-quality images. We even have a guide that shows you how to take great product images.
When customer shop online, they are stripped of their ability to touch and feel their products. It’s why customers rely on having clear images to shop your products. This is especially important for shops selling items like apparel.
Aside from making your product easier to shop, it also makes your website look more professional and pulled together. They focus on the products you are selling rather than the stage of your store.
3) Not testing
When you first launch your online store, you probably tinkered with every page of your website to make sure it worked well. If not, you should probably… test every page of your website to make sure all the links lead to the right page and all the selections work. Just think to yourself, would you buy from a website is broken and didn’t work?
Now that that’s done, it’s important to remember that to test your site after you’ve made any technical changes to it. If you enable a new feature, you’ll likely test the feature to make sure it work. But just as a precaution, you should test the entire checkout process just to make sure that you haven’t introduced a new bug with the new feature.
4) Not optimizing for search engines
Although your online shop is your business, there are still a few rules you must play by. The first is being optimized for search engines. Search engines help bring qualified traffic to your website. In other words, by formatting your shop the right way, and following some simple SEO rules, you can easily help potential customers searching for your products find exactly what they’re looking for. Best of all, if you’ve optimized for the right audience, you’ll get new customers - for free.
Here are a few steps to get you started:
- Optimize your product descriptions
- Start a blog
- Keep SEO when structuring your website
- Picking the right Keywords
- Use a mobile-responsive theme
5) Not trying new things
In eCommerce, things are always changing. A trend that was “in” last season, may be considered “old” this season. We’re not just talking about fashion trends. Anything and everything in the digital space is always changing. Take Google for example, they are a major search engine, and the search algorithms they use determine which websites will be displayed. However, as technology changes and evolves, so does the algorithm they use. Google is just one example. Some other things that are already out of style include: Flash technology, Comic Sans font, blinking / flashing effect, and website counters.
We’re not saying that you have to be at the forefront of every new trend, just that you should keep up with major changes in the digital space, that is, so you don’t get left behind.
Are you making any of these faux pas? Let us know how you plan to fix it in the comments below.