As we settle into the nice chill that fall brings, it’s also game time for all SMB’s looking to win this holiday season. As crates of inventory start filling up your warehouse, it’s time to make your website more festive.
Today we share 5 ways to spruce up your website. Update all or just a couple of these areas, and you’ll be set to go!
1. Home page design
Update your home page with festive design elements. If you’re using the default template, consider adding a few images that promote your holiday offers to the slider. If you’re really into the holiday spirit (and have extra time and resources), you can completely redesign your homepage for the holidays. From changing the color scheme of your website to implementing new holiday-specific elements to your website, let your creativity drive your design -- just be sure your brand in reflected in the design.
2. Display bestsellers
After you’ve added some tinsel to your shop, it’s time to improve the user experience. Start by displaying your bestsellers and your holiday favorites. Highlight them on your homepage to drive additional traffic to the products. Featured products help shoppers find exactly what they’re looking for.
To further improve the user experience, segment your products into easy, shoppable categories. Start with a link to all products featured in “Cyber Monday” deals. Next, create gift guides for the customers you target. Family members are a great place to start; other ideas include co-workers and Secret Santas. Finally, consider creating price buckets for customers shopping on a budget. Group similarly priced items into the same category to make shopping even easier. Make them festive with holiday themes! For more ideas on gift guides, check out our Valentine’s Day ideas, which can be easily adapted for the holidays.
3. Advertise special offers
Once you finalize your holiday sales campaigns, it’s important to promote them to your customers.
If you guarantee shipping for orders place by a specific date, be sure to highlight that as well.
Prime spots to display your sales on your website include the homepage, category pages, header and within the shopping cart. For more ways to promote your Black Friday / Cyber Monday sale, check out our tips from last year.
4. Product pages
Your product pages play a key role in converting shoppers. They should clearly and accurately reflect your products both visually and in text descriptions. Check out our DIY photography guide for more on taking great photos.
Next, make sure the text on your homepage helps convert customers. Include product titles that clearly describe your products. Be sure to use keywords that customers are searching for. If there are many ways to describe your products (e.g. Tee, T-Shirt, Tee Shirt), include each instance as a product tag so they can easily be indexed by your on-site search. For more examples of great product pages check out these PrestaShop Merchants.
Last but not least, make sure your prices are clearly listed. With so many people to shop for, customers will be shopping around for the best deals. Display your price clearly so there are no questions or confusion.
5. Cross selling & up-selling
Once you’ve perfected your product pages, consider improving your average order value (AOV). The most common ways include cross selling and upselling your products. When you cross-sell, you offer additional products that complement your customers’ current selection: if you’re selling a hand cream, display the foot cream from the same collection. Upselling is a technique used to get customers to upgrade their selection: if you created a holiday package that includes the hand cream, convince customers to upgrade to the entire holiday package instead of purchasing an individual item.
Get more ideas for increasing your ecommerce cart value with this article.
Once you’ve finished merchandising your shop, be sure you go back and test all the new pages and links you’ve created. Here’s a mini checklist of the audit you should perform.
- Remove out of stock products, so customers aren’t disappointed.
- Test all links in your navigation bar.
- Make sure all your new product categories and gift guides are easily accessible from the homepage.
- Click through several products to make sure your cross / up selling features work.
- Complete a test order to make sure your changes didn’t introduce new bugs.
- If you’ve turned off caching while you were designing your site, be sure to turn those features back on.
Are you ready for the holiday season? Share your tips and advice in the comments below!