With the holidays just around the corner, you’re probably trying to come up with a few easy ways to increase your average cart value and capture more holiday sales. Sometimes the solution can be super simple - as simple as improving the appearance of gift packages. Today we’re sharing 5 gift wrapping ideas to help boost your holiday sales!
The history of wrapping paper spans the globe, from Japan, where furoshiki, reusable wrapping cloths have been used since the 17th century, to Victorian Britain where gifts were hidden with decorative paper, ribbons and lace. Wrapping gifts is a common practice around the world, and for online shops, it can easily be adopted to improve the customer experience and increase bottom lines. Customers purchasing gifts that will be shipped directly to the recipient appreciate the option.
Here are a few ways to make your gift wrapping options stand out.
1) Personalized Note Card
The first way to personalize an order is by including a card that shoppers can customize with a short message. Consider printing custom greeting cards with your company’s logo and branding. Keep in mind that customers may celebrate different holidays than you do, so note card design should be festive but neutral. They’re simple to include in the order packing process because all you have to do is drop the card in the box! Although you can choose to hand-write these notes, printing the text ensures readability and reduces errors.
This is a great option if this the is the first time you’ve thought about adding gift wrap. It’s relatively easy to implement it doesn’t take too many supplies. To keep costs low, opt for a simple postcard without an envelope.
2) Box with ribbon
A box with a ribbon is a standard way to wrap a present. Just think of Tiffany’s iconic blue box and white bow Tiffany’s. To include this gift packing option, pick a box size that would fit a normal order. The order should fit snugly, so the gift doesn’t move around in transit. If your products come in a variety of sizes, consider having a few different boxes on hand. For a cute and custom design, PrestaShop store Self-Packaging offers a large variety of gift packaging for all types of items.
Another key thing to consider is how you’ll add the gift wrap into your packing process. Consider pre-measuring the ribbon or dedicating one person to gift wrap so that your regular orders are processed consistently. Keep in mind that these gift boxes with a pretty bow should fit in your regular shipping box, making this option pricier to implement.
3) Printed Gift Boxes
Similar to a box with ribbon is a printed gift box, with one noteworthy difference: it doesn’t need to be shipped inside another box. Uline offers a wide variety of pre-printed gift boxes. This affordable option simplifies the packing process because all you have to do is replace the original box with the new decorated box. And just like with the note card, gift box design should be neutral to accommodate a wide variety of holidays.
4) Decorative Mailers
If repacking your order into boxes is out of your budget, you can opt to mail presents in prettily designed mailers. There are 2 types: bubble mailers, which are great for items easily damaged during transit, and self-sealing poly bags. Compared to the regular mailers, decorative mailers look more fun and festive. Mailers are even easier to use and implement than gift boxes and ribbons.
This same concept can also be applied to products shipped in large envelopes or sleeves. There are countless vendors that offer decorative versions of these shipping materials.
5) Custom Tissue paper
Another quick way to implement gift wrapping is to add custom tissue paper, which you can order in bulk and have customized with a color and your logo. You don’t have to make any changes to the shipping box; you’ll just slip some pretty tissue paper into your standard shipping box. If you want to upgrade the tissue paper, seal the tissue with a sticker that features your logo.
No matter which gift wrapping options you offer, it’s important to include a packing list - a document that details the order without listing prices. This makes it easy for the gift recipient to make exchanges or returns and for you to processes these orders.
Do you currently offering gift wrapping on your site? Tell us what worked best on your shop. Not yet offering gift wrapping? Share with us the options you’ll start offering.