The return of merchandise is a major issue in e-commerce, because it is one of the main obstacles to your clients' online purchases. Fast delivery is simply not enough!
Nowadays, online buyers need a simple return policy, to reassure and persuade them to make their purchase. Your return policy must therefore be outlined from the beginning, since it is a major factor in the growth of your business. In this video, Léonore Dobbelaere, marketing director of Colissimo's business offer, will give you four essential pieces of advice for a reliable return policy.