Valentine’s Day is just weeks away, so it’s time to prepare your shop. With the average person planning to spend over $100 on Valentine’s Day, it’s a huge opportunity for capturing sales. Guide lovebirds to perfect presents by showcasing your products in well-curated gift guides.
Great gift guides narrow down your products, making it easier to find the perfect gift. Get started with our 4 awesome ideas for Valentine’s Day gift guides, complete with examples, reasons why they work and how you can get started.
Gifts by Price
$50 and under, $51-$100, $101- $250, $250+
Segmenting products by price is effective during Valentine’s Day when shoppers also budget for dinner, flowers and chocolates. Presenting products in price-segmented gift guides lets shoppers know immediately which gifts fit within the gift portion of their budget.
Creating this gift guide is very straightforward: simply group products by price. Use the price points we suggested, or come up with your own. The pricing structure is perfect when you have 10-20 products in each segment. If you’re lacking products for higher price points, bundle multiple products together for special offers.
Gifts by Relationship Status
Married Companion, fiancé, girl/boyfriend, someone you just started dating
At every stage of any relationship, there are appropriate and not-so-appropriate gifts. For example, gifting jewelry is perfect for committed couples but may seem too forward for people who have only been on a few dates. These gift guides narrow down your product selection, making it easier for customers to shop, no matter which stage of the relationship they’re in.
There isn't an exact science to segmenting products by relationship status. Use your best judgment to determine which products are appropriate gifts at each stage of a relationship. Double check your lists and ensure they make sense by sharing them with someone in a different relationship stage. Keep in mind that every relationship is different, so these categories are simply suggestions.
Gifts by Hobby
Technology enthusiast, food expert, animal lover, fashionista
“[Valentine’s Day] is the one day of the year when millions find a way to show their loved ones they care,” shares NRF President Matthew Shay. Most people do this is by gifting their loved ones something they enjoy. However, just because they know what their significant others enjoy, doesn't mean they’re experts about what they’re buying. For example, if someone is shopping for a technology enthusiast, they know that person likes “tech gadgets” but are clueless about the actual products.
Use your expertise to curate gift guides segmented by hobby. Start by targeting your key customer persona. (If you’re passionate about the products you sell, that persona probably resembles you.) The better you understand your customer, the easier it will be to create these gift guides. Feature the top products your target customers would like. Then include at least one item from each of the following price points: low, medium and high. Finally, avoid turning away shoppers by using complicated jargon or terminology.
Gifts for Singles
Self-indulgence, pamper yourself, what you really want, fun with friends
During Valentine’s Day, merchants are often so focused on promoting to couples that they forget about their single customers. With more and more singles rebelling against the overwhelming “love” in the air, Singles Awareness Day has increased in its popularity. To celebrate with singles everywhere, create a gift guide with cool gifts for customers to buy themselves.
Start by identifying products customers can treat themselves to. Feature products that focus on personal development like a language learning software or workout gear for trying a new sport. Or create a gift guide with products that customers can indulge in such as a the latest tech electronic or a lavish beauty product. Cleverly title these gift guides to include reasons why being single is great.
- Gift guides simplify holiday shopping for customers.
- Price and budget matters for Valentine’s Day shopping.
- Gift guides are suggestions for customers.
- Share your product expertise with shoppers.
- Don’t forget about your single customers.
After you set up your Valentine’s Day gift guides, don’t forget to promote them. Check out last year’s post for 10 Valentine’s Day Ecommerce Marketing Ideas. Already set up your gift guides? Share your tips for putting them together in the comments below.