Did you crush your holiday sales this year? With 2015 rolling to a close, it’s already time to start planning for 2016. Have you considered expanding your audience beyond your borders to reach more potential customers? We’re helping you do just that with 3 ways to expand your business internationally in 2016.
1. Set up a multi-currency payment provider
The first tool you’ll need to expand your business internationally is a payment provider that allows you to accept different currencies and process multiple payment options. Visa, MasterCard, Amex, Diners, JCB, Discover and PayPal are just a few of the popular payment options customers prefer. Next, it’s important to offer new or potential customers their preferred currency because not only are they more familiar with it, they incur fewer to no fees when they complete translations.
Brinks Checkout is one of the payment methods offered to PrestaShop customers. With Brinks Checkout, customers can sell in almost 200 countries, accept 26 currencies and is offered in 15 languages – all with one merchant account. Consider the number of customers you can reach by adding just this tool. Check out their Addons page for more details on their offer then download their free module.
BONUS: Use PrestaShop’s built-in localization features to translate your entire website to convert even more of your new international customer base. Simply navigate to your back office > localization > translations > add / update a language.
2. Enable international shipping options
The second tool you’ll need to expand your business internationally in 2016 is a reliable and affordable way to transport your goods to the eventual customer. A few important things to consider are: shipping pricing and customs processing. You’ll need to figure out how much shipping a product overseas will cost you. Then you’ll need to decide if you want to charge your customers the entire shipping cost or if you want to offer competitive shipping prices and cover the remaining cost yourself. Keep in mind that some carriers tack on additional surcharges to deliver the package overseas.
Next, you should prepare the necessary information for shipping overseas. Customs declaration forms should generally accompany packages that weigh more than a pound. Depending on your carrier, you may need to detail each product, their components, weights as well as price. Be sure to have all this handy to expedite your shipping process. Once you’ve shipped to a new country, be sure to note the amount of time it takes to deliver your package.
Stamps.com is a shipping option that can help expand your international shipping options and promote your shop’s growth. Learn more by checking out their international shipping infographic or download their free module to jump right in and get started.
3. Meet new customers on marketplaces
A great way to meet new potential customers is by listing your product on marketplaces like eBay. You can choose to list your entire product catalog or just the most popular products. For customers who aren’t too familiar with your shop or brand, it’s a quick way to ease into purchasing from you. They can shop on a platform they are used to. The only difference is that this particular product is shipped by you.
Marketplaces are a great way for merchants looking to expand internationally to test out their target markets. Before making large investments into additional inventory for your new segment, listing your product on eBay can help you determine if there is even a need for that product in your target market. Learn more about how you can harness eBay for cross-border sales then download the free eBay module for PrestaShop to get started.
Already selling internationally? What tactics and tips did you pick up? Share them in the comments below.