As an ecommerce merchant, you’re always looking for ways to increase revenue and optimize profit. From boosting your site’s traffic to increasing your average order value, there are an overwhelming number of growth opportunities – not to mention that many of these tactics are expensive and time consuming.
That’s why today we’re covering 12 free ways to grow your ecommerce business to help you continually add revenue and solidify your online success.
1. Go the extra mile with customer service
Turn one purchase into repeat and loyal customers when you stand out with exceptional customer service. Bottom line: make customers feel special and important.
Deliver a service that customers will remember:
- Include a handwritten thank you note
- Send follow up emails asking for feedback
- Respond quickly via email, live chat, phone and social media
- Include a special freebie gift in your packages
- Make returns easy with return options
Read these 7 Proven Ways to Improve Customer Satisfaction.
2. Apply psychological pricing
Believe it or not, you have a lot of power over your customers’ purchasing decisions. You set the rules. By implementing psychological pricing on your store, you are strategically pricing your products and promotions to incline customers to spend more.
In this article on Psychological Pricing for Ecommerce, you’ll find details on these 4 effective pricing strategies to help you increase sales.
3. Tap into mobile customers
According to a Forrester study, mobile commerce sales are expected to top $100 Billion in 2014. Get a piece of the pie with Brow.si, a free extension that seamlessly adds powerful mobile features to your online store to improve key elements of the mobile browsing experience. Once you’ve added Brow.si to your online store, mobile visitors can search, discover, share and purchase products smoothly from any page of your website.
Did you know: PrestaShop already includes a default responsive theme with full mobile commerce functionality including a smooth mobile check out process. You can also find responsive ecommerce templates on PrestaShop Addons.
4. Integrate winning shipping strategies
Offering shipping incentives is an effective way to increase conversion rates and decrease shopping cart abandonment. Check out these 4 shipping strategies to help you take advantage of the 55% of customers that make a decision to proceed with a purchase based on shipping costs.
Threshold Free Shipping – if you can afford it, do it! Set a threshold for free shipping to ensure it’s worth it i.e. free shipping on orders over $50
Express Delivery – for customers who need their products fast, give them options with 1, 2 or 3 day express shipping
Flat Fee Shipping – effective when you sell similar products that don’t vary too much in weight and size
Free Return Shipping – this technique helps build customer’s shopping confidence
5. Build stickiness with email marketing
By building a stickiness with email marketing, you should be delivering value and incentives, driving traffic to your site, increasing sales and building closer relationship with customers. Here are some examples of email campaigns that will help you do just that:
- Welcome emails for new subscribers
- Monthly newsletters with new products and promotions
- New arrivals for similar products purchased
- Purchase review and feedback request
- Abandoned cart trigger emails
- Milestone events
- Encourage visits from dormant customers
For inspiration, take a look at some of these examples of ecommerce marketing emails that work!
6. Target niche markets
After identifying your customer reach, I’m sure you’ve run into a specific niche market that you are targeting. Whether its college students, expecting mothers or pro golfers, you can definitely break down your target customers into a specific market where you can add value.
By defining a niche market, you’ll be able to do a lot more with a small budget. Focus on ways that will genuinely engage them through social networks, online content, guest blogging and social influencers. Targeting niche markets is a great way to stay focused on profitable marketing campaigns with higher chances of becoming successful.
7. Enhance the shopping experience with cross selling
Let customers find absolutely everything they’re looking for right on your shop and increase your average cart value while you’re at it. Cross sell products effectively on product pages by including a section such as: “Customers who bought this item also bought,” “frequently bought together,” or “complete the look.”
Many online shops also use cross selling through “look books” or “inspiration” pages that create an entire look or setting using products from the shop. Ikea is a great example. See how they stage a room with their products and allow you to view all the products individually.
8. Consider offering a subscription service
Looking for a way to increase recurring revenue? Ecommerce subscription services are all the craze right now and it’s not too late for you to jump on board. Whether you want to start offering monthly gift boxes or automated reorders, it’s a great way to grow your business and keep profits steady.
Read this article Why Offer a Subscription Service for your Ecommerce Site to see if it’s a good business model for your online store.
9. Connect with online influencers
Reach out to the major online influencers in your industry. Are you selling apparel and accessories? Get in touch with fashion bloggers and send them samples of your products to incentivize them to write about you. These online influencers have a major following of readers who are already interested in your type of products. Also, when they add a link pointing to your online store, this is called a “backlink” or an “Inbound Link” which is extremely helpful for your SEO.
Take a look at KISSmetrics Guide to Influencer Targeting to learn how to find the ideal influencers to promote your business.
10. Leverage under the radar SEO efforts
SEO can be a complicated topic for ecommerce merchants, but here are 3 simple ways to improve your rankings on search results that you may not know about.
Customer reviews – creates user generated content for your site, adding keywords and phrases used by customers.
Regularly updated section of your homepage – consider including your most recent blog posts or twitter posts.
Product comparison pages – adds relevant internal links to your top selling products.
11. Enter the blogosphere
Perfect follow up for under the radar SEO efforts. A blog will allow you to produce unique content that includes highly relevant keywords and links to your product pages.
Write blog post articles that will interest your target market and attract them to shop on your site. Develop an editorial calendar each month that will establish your brand as a leader in the industry. Make sure to always keep your audience in mind.
HubSpot shares 3 successful blogging topics for ecommerce websites including: how products are used, news about the general product and industry and promotions/giveaways.
12. Run limited time promotions
If you’re looking to grow your profits quickly, running flash sales from time to time is a great way to drive a stampede of traffic to your site. Through email marketing, social media and landing pages, you can promote limited time offers to encourage shoppers to make impulse purchases. Take a look at some of these examples of flash sales to inspire your next promotion:
- Get 20% off before it’s all gone
- Dress like a celebrity for under $50 today ONLY
- FREE shipping on orders placed before midnight
- One day left to enjoy 25% off the entire store
- One day sale - save $100 on your purchase
Discover The Secret to Creating Irresistible Marketing Offers that will make shoppers say “yes!” to purchasing your products.
Start growing your ecommerce business today without spending a dime. Not using an ecommerce software that lets you do all of the above? Try the PrestaShop demo or download PrestaShop for FREE today and start running a profitable online store with innovative built-in marketing features.