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Why Every Online Merchant Should Use Product Reviews
It seems taboo to many but a successful e-business owner that understands the value of product reviews would never go back to life without them. With benefits such as stronger SEO, more sales and better customer service, how could anyone deny the power of reviews? PrestaShop users are in luck! With Yotpo, a free Addon that allows customers to leave product reviews, merchants can reap the benefits!
Now, let’s dive into the details and show you why every online merchant should use product reviews for their online store.
Increases Conversions: It’s All About Trust
According to an iPerceptions study in 2011, 63% of consumers stated that they are more likely to purchase from a site with user reviews. Being able to read reviews by other customers instills an element of trust that essentially converts browsing into sales. Of course your product descriptions are going to make your items sound fabulous but hearing customers agree removes all doubts.
Believe it or not, negative reviews also improve trust and helps decrease the number of returns. For example, if a customer reviews a dress product adding a detail such as “runs one size too small” your new customers will have a better understanding of the size they should choose from themselves.
By integrating Yotpo on your PrestaShop store, visitors will be able to find more details about products and develop an increased level of trust in your e-business. Also, Yotpo notifies merchants when a review is left and allows you to contact the customer directly enhancing customer service efforts.
Boost SEO: Customers Write Content for You
One of the greatest benefits of implementing customer reviews is the increase of unique and fresh content – we know search engines LOVE that! Yotpo creates mini sites with the user generated content in testimonials which helps significantly increase SEO efforts.
This helps your products show up higher in search rankings and also gives customers additional information about your products. There is added value when you hear other customers leave comments such as “great fit” or “perfect for a date night!” Let your customers take some of the work off your back and add SEO friendly content to your site, free of charge!
Customer Service: Connect Directly and Quickly
Using reviews is a great addition to your customer service efforts. With Yotpo, you can automate personalized emails sent to customers after making a purchase and encourage them to leave a testimonial. They can even leave a review directly from within the e-mail generating higher quality and quantity of reviews. This is also a great opportunity to follow up with customer and see if they are satisfied with their purchase. As I mentioned earlier, Yotpo notifies you as soon as a customer leaves a review and allows you contact the customer directly and quickly should you need to address any issues.
What are you waiting for?
The benefits are clear, so why wait? Download Yotpo for your PrestaShop store today and take advantage of additional features such as social sharing, fully customize your widgets look and feel, translate it into any language, monitor analytics from the powerful admin console and best of all… it’s free!
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