This is article is the third in PrestaShop’s Guest Blogger series. Its content was created by Lesley Paone, a PrestaShop Community member (Dh42) and the owner of Nashville-based Designhaus 42.

Is your PrestaShop store slower than you’d like it to be? Have you noticed long page-load times? In the world of e-commerce, site speed is directly tied to business prosperity. A fast site enhances a customer’s experience, while a slow site is sure to take your bounce rate to new heights.

Think of it this way, if someone bounces from your e-store, you lose a sale. It’s that simple. But there are several things you can do to prevent customers from bouncing.

Here are the top-four tips for making your PrestaShop store lightning quick. Enjoy!

1. Web Hosting

Web Hosting is huge, and you should be prepared to pay for it. Sure, companies offer hosting for $1 to $3 a month, but many of those solutions are not suited for your e-commerce website.

Think of your hosting service like an engine, the better the engine, the faster the site.

What many hosting providers won’t tell you is that they have specific number — a quota if you will – of websites that must be shared on a single server.

Normally, a server shares its processors with few thousand websites, and with that in mind how much processing power do you think your site actually gets with a sub-tier hosting provider?

If you’re a high-volume, high-traffic store, or maybe you just care about performance, then I suggest a premium hosting package.

To be frank, having a fast site translates into more sales, so why not pay a few extra dollars a month for a world-class hosting solution?

The hosting company I recommend is InMotion. I have used them for years, and they have provided excellent performance and support. Not to mention, they offer a one-click, simple-script installation of PrestaShop for new users!

2. Disable and uninstall unused modules

When you first install PrestaShop, it comes fully-equipped with more 310 native features. Not every feature is for every merchant, so some of these modules will likely never be used by you and your store.

That’s why I recommend that you disable and uninstall modules that are not in use. Doing this means those unused modules will never have to be loaded, thus greatly accelerating your e-store’s processing time. Think of it like having a bunch of programs load during the start-up process of your computer. The more programs to load means the slower the process is. It’s the same principal.

 3. Offload your Stats

PrestaShop has a slew of remarkable e-commerce analytic features built directly into its solution. That being said, you can easily save server resources by offloading your e-store’s statistical data.

Google Analytics is an amazing tool that every e-commerce merchant should use. Not only will it offload your stats, it also provides every piece of relevant information pertaining to your e-store.

You can easily use Google Analytics with all versions of PrestaShop, and taking advantage of their amazing analytics service is as easy as it gets.

Use Google Analytics, in conjunction with server stats like AW or Webalizer, and your e-store will be unstoppable. At the same time, you will also notice a marked increase in websites performance.

4. Optimize your site

A good hosting provider goes a long way when looking to maximize your e-store’s performance.  However, there are several tools one can use that are meant to compliment your host and further increase website performance.

There are two major tools that e-merchants should consider when looking to optimize their stores, Google Page Speed and Yslow.  These tools will locate the “bottle-neck” areas of your site while also offering the information needed to correct them.

Using tools like Google Page Speed and Yslow can effectively reduce the number of requests your website makes.  These tools also provide e-merchants a means to offload static media files to a server that doesn’t use cookies.

To read additional e-commerce articles written by Lesley Paone, we invite you to check out his dedicated blog page.

Receive articles like this in your inbox!

Subscribe to get the latest ecommerce news and tips sent directly to your email. Subscribe

ShareTweet about this on TwitterShare on Facebook0Share on LinkedIn0Share on Google+8

See the 6 Comments

Comments (6)

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>