As 2013 comes to a close, it’s time to look forward to 2014 and commit to New Year’s resolutions to improve your online store. We’ve come up with a Top 5 list for you and I promise these resolutions will be easier to keep than exercising and eating healthier.
Ring in the New Year with promising success and more customers!
1. Reward Loyal Customers
As the e-commerce industry continues to grow, online shoppers will be overwhelmed with the number of options available: find a way to keep them coming back to YOU!
The focus on distinguishing yourself from the competition is a major theme for 2014. What are you doing to set yourself apart as leader in the industry? What kind of content would be useful for your customers?
Give your shoppers what they are looking for: valuable tips, helpful tutorials and descriptive details about your products. Explore different methods such as videos, images and text to see what your customers prefer. Not only will you engage your customers more but your unique content will improve your search engine rankings and help drive steady traffic. Learn more about SEO for your online store.
3. Implement New Testing Strategies
First and foremost, if you’re going to be successful in the e-commerce world you must quickly accept change. Don’t get married to your ideas and use data to learn from your mistakes. Develop different testing strategies to understand every aspect of your business to see what works and what doesn’t. Test different ways to encourage purchases and see what’s best.
As a good start, try implementing new strategies to understand and test the following:
- Reasons for product returns - What makes a customer a return shopper - Newsletters open and click through rates - Which call to actions are clicked most often
4. Revamp Product Photos
It’s one of the most tedious tasks for any online merchant but an essential element that you want to perfect so that you can ensure success. Don’t let the size of the project turn you away from working on it. Using quality product photos for your inventory makes a significant impact on your customers purchasing decisions.
If your photos aren’t impressive, it’s time to revamp them. I’ve gathered some of the best practices for product photos in this blog post.
5. Focus on Mobile
Most merchants selling online are already pretty in touch with modern times for the mere fact that they understand the need for an online presence; however, keeping up with the times doesn’t end there. This year, make sure your online shop offers mobile and tablet users a stellar shopping experience.
There are plenty of tools to help e-commerce sites achieve this, especially for PrestaShop users. Check to make sure your e-shop has a seamless user experience when accessed from a mobile device. Some of these PrestaShop features will help: