The growing US ecommerce market, valued at $289 billion, is one of the largest in the world. With endless technological innovations, it’s easy to see why this market grows at 13%. We’ve stopped in New York City to learn more about the largest retail market in the world.
Today we’re in Chelsea visiting a local store selling fresh and healthy yogurt. Unlike our previous merchants, John and his wife run a successful brick and mortar store. They recently decided to broaden their reach and by launching their online store, SOHHA. With tons of delicious pictures and a bit of uploading, their online store is live and almost ready for business.
Managing an online store that sells fresh products comes with its own set of challenges. We’re learning how he overcame them and seeing how ecommerce changed the way they do business.