The year can now begin… Your 2017 e-commerce calendar has arrived!
The calendar includes preparation periods for the key sales dates in your country. Each week you will find a word of advice to ensure the success of your sales operations, boost your traffic, optimize your conversions and revenue and manage your store more easily and efficiently!
…And we would like to thank Pagination.com for its help with integrating the template and data
Email is undoubtedly the most powerful tool for marketing, branding, building lasting customer relationships and getting direct response. While a good email can dramatically enhance your response rates and forge lasting subscriber relationships, a sloppy one may not only turn away your prospective customers but may also damage your brand as well. Read more
Ariel Spampinato and Lucas Vitale, our Ambassadors in Argentina, have organized 5 meetups this year gathering almost 400 people. They were among our very first ambassadors and have, since they joined the program, been amazing contributors both online and offline. After the success of their last meetup in Buenos Aires on December 7th, we chose them as Ambassadors of December! Check out below their answers to our questions. Read more
PrestaShop, the free and open-source software, owes a great deal to its community, which helps improve it every day. There are lots of ways to pitch in, from modifying the source code, or providing feedback on Forge, to creating modules or even participating in user tests. Although more discreet, the community’s involvement in the PrestaShop translation project has nonetheless made it possible to make the software available in nearly 65 languages. That lets sellers around the world open their shops for free and in their own language. Read more
Oftentimes, developing your activity calls for fleshing out your offering in new markets or strategically positioning yourself in a niche outside of your market’s typical scope.
One of the eCommerce businesses’ biggest challenges after the holidays is how to market to customers who are marketed out? After they’ve been bombarded with sales and discounts and offers from Black Friday on, how can marketers coax them out of the post-holiday slump?
Offering your customers a fresh perspective for the New Year, encouraging them to buy something for themselves, nurturing new loyalty club members with targeted offers and other strategies can all help bring customers to your site and keep your sales from taking a nosedive.
Here how to have a high-performing post-holiday season: Read more
It’s no secret that local results on Google have experienced a spike recently, and the most recent changes to the company’s search algorithm have continued this trend. Although not yet confirmed by Google, local search results have been pursuing a steady climb since September and SEO experts are now abuzz about the company’s new algorithm, which they say has accounted for a high number of possums. In this article, we explain everything you need to know to benefit from the new advantages of Google’s most recent changes. Read more
The product page is the cornerstone of your e-commerce website. Potential customers should be able to easily find and examine products, and get all the necessary details to prompt them to make a purchase.
So it’s essential to analyze performance and optimize product pages when necessary. Read more