Why customer care is of (utmost) importance to e-commerce

Customer care is a key sales service for any type of retail channel. But in the online world, customer loyalty is what increases a store’s presence. According to recent studies, up to 65% of customers gave up on a purchase at the checkout page because of lingering doubts about the company and/or their products.

This is common among more conventional shoppers who have had to contend with buying online rather than in brick-and-mortar stores. Unlike at a cash register, they have no one to speak with about their doubts. That said, if you consider the number of users closing their window with a full cart, an overwhelming majority are willing to spend more online if they get the attention they need. It’s time to give it to them. Read more

3 traps to avoid to optimize the UX of your Ecommerce site

3 traps to avoid to optimize the UX of your Ecommerce site

Everyone in e-commerce is talking about user experience, but it’s hard to grasp what this term really means, and even harder to optimize it to the point of boosting conversion rates on your online store.

So what exactly is user experience? Often called UX, user experience refers to the path users take on your site before making a purchase, when they’re still just prospects. Read more

Turning to YouTubers: An Effective Way to Boost Online Sales!

Turning to YouTubers: An Effective Way to Boost Online Sales!

YouTubers are not just social media stars, they’re bona fide influencers. A growing number of Internet users are following them and listening to what they have to say.

In fact, YouTube is the world’s 2nd largest search engine, one that lets social media influencers dive into their world and their interests…with a community that can have several million subscribers. Read more

Looking to migrate your PrestaShop site to a new server?

How to migrate PrestaShop to a new server

Migrating your PrestaShop store to a new server is one of the technical tasks any online store owner is confronted with at some point in time. It isn’t particularly difficult to move your entire e-commerce to a different server. That said, there are a number of factors to take into account and a procedure to follow in a set order to avoid problems with your website. We’ve created a mini-guide on the PrestaShop blog that will help you to migrate your site to another hosting service. Read more

Ecommerce Calendar

2017 E-Commerce Calendar: 52 Tips for Success

The year can now begin… Your 2017 e-commerce calendar has arrived!

The calendar includes preparation periods for the key sales dates in your country. Each week you will find a word of advice to ensure the success of your sales operations, boost your traffic, optimize your conversions and revenue and manage your store more easily and efficiently!
…And we would like to thank for its help with integrating the template and data :)
Read more

Top Ecommerce Email Marketing Tips to Vouch For

Top Ecommerce Email Marketing Tips to Vouch For

Email is undoubtedly the most powerful tool for marketing, branding, building lasting customer relationships and getting direct response. While a good email can dramatically enhance your response rates and forge lasting subscriber relationships, a sloppy one may not only turn away your prospective customers but may also damage your brand as well. Read more