Five tips to choose the right payment method to grow your online store

Five tips to choose the right payment method to grow your online store

The popularity of an online shop amongst consumers depends increasingly on the selection of payment methods available. At the end of an order process, customers want a selection of payment methods that they like to use and that are both simple and practical. Customers will only complete a purchase and be satisfied with their shopping experience when this is the case. In a survey carried out by the ECC Cologne e-commerce centre1, 42% of respondents said that they would shop with a competitor if none of their favourite payment methods were available. Read more

5_modules_pour_optimiser_vos_ventes

5 modules for optimizing sales

You’ve created a PrestaShop store and selected a popular and trustworthy payment method for customers. You’re also offering buyers delivery services that can match any profile—from the thriftiest to the most hurried—and your store’s design is adapted to your product universe.

Congratulations! You’re ready to speed up sales on your online store.

Check out these five tips to maximize sales with efficient and easy-to-use modules.

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How to Ensure Your Omni-Channel Strategy is a Success – An Interview with Faguo

How to Ensure Your Omni-Channel Strategy is a Success – An Interview with Faguo

The omni-channel strategy has become a web development cornerstone for ambitious and connected entrepreneurs. The aim is to promote sales using various distribution channels synergistically to more effectively reach a wider target base while reducing operational constraints. Read more

Dusseldorf

Meet Eugen, Ambassador of the month | January 2017

Eugen is a PrestaShop merchant and our Ambassador in Düsseldorf, Germany. He has organized no fewer than 5 meetups in 2016! He loves meeting regularly with the community to talk about best practices and to enjoy a good time with other PrestaShop enthusiasts. We chose him as Ambassador of the month to reward his exemplarity and asked him our usual questions for you to better know him. Read more


atencion-al-cliente

Why customer care is of (utmost) importance to e-commerce

Customer care is a key sales service for any type of retail channel. But in the online world, customer loyalty is what increases a store’s presence. According to recent studies, up to 65% of customers gave up on a purchase at the checkout page because of lingering doubts about the company and/or their products.

This is common among more conventional shoppers who have had to contend with buying online rather than in brick-and-mortar stores. Unlike at a cash register, they have no one to speak with about their doubts. That said, if you consider the number of users closing their window with a full cart, an overwhelming majority are willing to spend more online if they get the attention they need. It’s time to give it to them. Read more