Smartphone use is on the rise. Whether they’re keeping up-to-date on social networks, searching online, watching videos, or making purchases, users increasingly prefer to use a smartphone. This has resulted in a change in buyer–seller mentality that is better adapted to new behaviors smartphone technology has set in motion. Read more
Eugen is a PrestaShop merchant and our Ambassador in Düsseldorf, Germany. He has organized no fewer than 5 meetups in 2016! He loves meeting regularly with the community to talk about best practices and to enjoy a good time with other PrestaShop enthusiasts. We chose him as Ambassador of the month to reward his exemplarity and asked him our usual questions for you to better know him. Read more
Customer care is a key sales service for any type of retail channel. But in the online world, customer loyalty is what increases a store’s presence. According to recent studies, up to 65% of customers gave up on a purchase at the checkout page because of lingering doubts about the company and/or their products.
This is common among more conventional shoppers who have had to contend with buying online rather than in brick-and-mortar stores. Unlike at a cash register, they have no one to speak with about their doubts. That said, if you consider the number of users closing their window with a full cart, an overwhelming majority are willing to spend more online if they get the attention they need. It’s time to give it to them. Read more
Keep Calm and Sell Online with PrestaShop. Selling online with PrestaShop is about letting sellers push their limits, taking advantage of everything the web has to offer them. In any event, that’s the challenge PrestaShop set for itself nearly ten years ago. Read more
Everyone in e-commerce is talking about user experience, but it’s hard to grasp what this term really means, and even harder to optimize it to the point of boosting conversion rates on your online store.
So what exactly is user experience? Often called UX, user experience refers to the path users take on your site before making a purchase, when they’re still just prospects. Read more
On the PrestaShop blog, we have already given advice for improving user experience, like this article explaining how to boost conversions. Now we’re back again to talk about UX and offer some tips for improving design. The thing is, there are a number of mistakes designers make very often that can detract from an online store’s quality. Read more
E-commerce has become a highly competitive market. The same products and services can often be found all over the web. With so many options, trust is a determining factor in purchasing decisions.
Consumers often check out customer reviews to get a better idea of an e-commerce website’s reputation. Read more
YouTubers are not just social media stars, they’re bona fide influencers. A growing number of Internet users are following them and listening to what they have to say.
In fact, YouTube is the world’s 2nd largest search engine, one that lets social media influencers dive into their world and their interests…with a community that can have several million subscribers. Read more
Migrating your PrestaShop store to a new server is one of the technical tasks any online store owner is confronted with at some point in time. It isn’t particularly difficult to move your entire e-commerce to a different server. That said, there are a number of factors to take into account and a procedure to follow in a set order to avoid problems with your website. We’ve created a mini-guide on the PrestaShop blog that will help you to migrate your site to another hosting service. Read more