Sending e-mails as often as possible to the highest number of customers possible… That’s a reaction that’s still ingrained, but it can actually cause opening and click rates to fall! Read more
Blogs, social networks posts, newsletters—a handful of ways exist to reach your target audience and attract them to your online store.To succeed, you’ll need to come up with some relevant and original content! Read more
The popularity of an online shop amongst consumers depends increasingly on the selection of payment methods available. At the end of an order process, customers want a selection of payment methods that they like to use and that are both simple and practical. Customers will only complete a purchase and be satisfied with their shopping experience when this is the case. In a survey carried out by the ECC Cologne e-commerce centre1, 42% of respondents said that they would shop with a competitor if none of their favourite payment methods were available. Read more
You’ve created a PrestaShop store and selected a popular and trustworthy payment method for customers. You’re also offering buyers delivery services that can match any profile—from the thriftiest to the most hurried—and your store’s design is adapted to your product universe.
Congratulations! You’re ready to speed up sales on your online store.
Check out these five tips to maximize sales with efficient and easy-to-use modules.
Cart abandonment costs online merchants trillions of dollars worldwide. There’s no such thing as a 0% shopping cart abandonment rate. But by applying the best practices in cart recovery, you can convert one out of four lost shoppers into sales. How? Learn from some of the most common mistakes online merchants make when trying to recover their lost shoppers. Read more
The omni-channel strategy has become a web development cornerstone for ambitious and connected entrepreneurs. The aim is to promote sales using various distribution channels synergistically to more effectively reach a wider target base while reducing operational constraints. Read more
Smartphone use is on the rise. Whether they’re keeping up-to-date on social networks, searching online, watching videos, or making purchases, users increasingly prefer to use a smartphone. This has resulted in a change in buyer–seller mentality that is better adapted to new behaviors smartphone technology has set in motion. Read more
Eugen is a PrestaShop merchant and our Ambassador in Düsseldorf, Germany. He has organized no fewer than 5 meetups in 2016! He loves meeting regularly with the community to talk about best practices and to enjoy a good time with other PrestaShop enthusiasts. We chose him as Ambassador of the month to reward his exemplarity and asked him our usual questions for you to better know him. Read more
Customer care is a key sales service for any type of retail channel. But in the online world, customer loyalty is what increases a store’s presence. According to recent studies, up to 65% of customers gave up on a purchase at the checkout page because of lingering doubts about the company and/or their products.
This is common among more conventional shoppers who have had to contend with buying online rather than in brick-and-mortar stores. Unlike at a cash register, they have no one to speak with about their doubts. That said, if you consider the number of users closing their window with a full cart, an overwhelming majority are willing to spend more online if they get the attention they need. It’s time to give it to them. Read more