Dusseldorf

Meet Eugen, Ambassador of the month | January 2017

Eugen is a PrestaShop merchant and our Ambassador in Düsseldorf, Germany. He has organized no fewer than 5 meetups in 2016! He loves meeting regularly with the community to talk about best practices and to enjoy a good time with other PrestaShop enthusiasts. We chose him as Ambassador of the month to reward his exemplarity and asked him our usual questions for you to better know him. Read more


atencion-al-cliente

Why customer care is of (utmost) importance to e-commerce

Customer care is a key sales service for any type of retail channel. But in the online world, customer loyalty is what increases a store’s presence. According to recent studies, up to 65% of customers gave up on a purchase at the checkout page because of lingering doubts about the company and/or their products.

This is common among more conventional shoppers who have had to contend with buying online rather than in brick-and-mortar stores. Unlike at a cash register, they have no one to speak with about their doubts. That said, if you consider the number of users closing their window with a full cart, an overwhelming majority are willing to spend more online if they get the attention they need. It’s time to give it to them. Read more

Looking to migrate your PrestaShop site to a new server?

How to migrate PrestaShop to a new server

Migrating your PrestaShop store to a new server is one of the technical tasks any online store owner is confronted with at some point in time. It isn’t particularly difficult to move your entire e-commerce to a different server. That said, there are a number of factors to take into account and a procedure to follow in a set order to avoid problems with your website. We’ve created a mini-guide on the PrestaShop blog that will help you to migrate your site to another hosting service. Read more