Consumers love online shopping for its convenience but it doesn’t lessen the sense of skepticism before making a purchase. It’s hard to make a decision to buy an item online when you cannot feel it or try it on. This is why product photos have a significant impact on sales and are essentially the make or break aspect during the shopping process.
Today we’ll take a look at 5 common mistakes to help you improve product photos for your online store.
1. Don’t prevent customers from getting a “real” feel for your product
You want your customers to essentially feel your products through the screen and have a good sense of what the product feels like or how it fits. Try to show zoomed in pictures and various angle shots. Also, it’s imperative to show your product in action; for example, if you’re selling clothes, shoes or accessories it’s a good idea to show the product on a model. Make sure to include the size the model is wearing and his/her dimensions in your description to give customers a better idea of how it will fit.
Take a look at how well this PrestaShop store, The Fab Shoes, displays their products.
2. Never fool your customers on the fit or size of your product
Although it is extremely important from a marketing perspective for your products to look as good as possible, it’s crucial not to deceive your customers. For instance, you should never tailor a dress to fit a model better. It may look like a great picture but you are ultimately setting yourself up for failure. The pictures you show on your online store set expectations for your customers; if those expectations are not met you will see a hike in returns and unsatisfied customers.
Here’s an example from American Vintage, another PrestaShop store, which gives a real representation of a sweater fit. Although the fit may not look incredible, it’s accurate and it sets the right expectations for customers.
3. Flash ruins everything!
Rule 101 of product photo taking – always use natural light. Utilizing camera flash makes photos look dull and flat and lessens the visual quality of your products. Also, flash tends to manipulate the color of your photos which takes us back to the idea of tailoring the fit of dresses; it sets an expectation for customers to receive a certain color then customers are unsatisfied when they receive their item.
Here I demonstrated the difference with and without flash. Photo 1 uses flash and Photo 2 uses only natural day light.
4. Don’t forget color options and avoid dissimilar angles
If you want all the colors of a specific product to sell then you must make sure to photograph the different options and photograph them with similar angles. By showing the different color options with a similar viewpoint, you are reducing the complexity of the decision. Don’t let your customers get overwhelmed and give up without making a purchase.
Take another PrestaShop store, Ode a la Rose, as a great example for demonstrating color options with similar camera angles.
5. Remember to standardize photo scaling
Your product photos should all be scaled to the same size for similar products. This will make your site look more professional and uniform. Note these examples from PrestaShop store’s Whispar Design and Vusion Glasses.
Photographing your products is more than just displaying what you sell, it’s a marketing effort to increase sales online. Share your photographing techniques below and help other PrestaShop merchants build successful e-businesses.