Your customers’ inboxes are constantly flooded with marketing emails from retailers – so how can you make your communication stand out? Email marketing is becoming increasingly more important for ecommerce businesses in order to build customer loyalty, increase conversion rates and run a profitable online business.
Today, let’s dive deeper into the importance of this communication medium and check out examples of ecommerce marketing emails that work!
By sending timely, relevant and most importantly engaging, conversion-oriented emails, you can successfully measure your shop’s marketing performance and ROI. It’s not easy to send a strong email campaign the first time – but it’s okay, you should always be testing what works for your customer base and what emails bring your business the most value.
Let’s share different marketing emails from PrestaShop stores that are effective, engaging and successful. We’ve gone ahead and listed their email subject, the goal of the email and what we loved about each one. Each email template and design is unique to help inspire your next campaign!
Why we love it: • Use of seasonal phrases: Spring Fling • 1 link, 1 large image • Leverages the beginning of spring
Email subject: “New designs in our shop!”
Marketing objective: Attract customers to purchase new party design packages.
Why we love it: • Real life setups for images • Colorful images with little text • Barely noticeable watermark but great if subscribers share it
Ready to start your next ecommerce email campaign?
Step 1: Start collecting e-mails addresses – use opt-in buttons at checkout, integrate newsletter subscription buttons, promote your marketing emails via social networks and encourage customers to share it with their friends.
Step 2: Select an email service provider. There’s hundreds out there but you want to find one that seamlessly integrates with your ecommerce software. PrestaShop has dozens of email marketing modules on PrestaShop’s Official Marketplace that let you quickly and easily create beautiful emails for your customers.
Step 3:Review the tips and email examples above and test what works best for your online business. Create an Excel file that tracks the following:
• Email subject line • Send time • Send date • Number of subscribers • Open rate • Click through rate • Unsubscribe clicks • Content of email
This will help you once you’ve sent a few emails to look back and see what worked the best. Pay close attention to all the elements you’re tracking to start developing your own best practices.
Start sending powerful email marketing campaigns that work with PrestaShop. Manage all of your communications directly from your back office, send personalized automatic emails for abandoned carts and run a profitable online business today