Finding the right logo for your online store is one of the most important decisions you’ll make as an online merchant. As legendary Logo Designer Paul Rand says, “A logo is a flag, a signature… a street sign.” Your logo should clearly define your business model for your target audience. With so many options and possibilities for logo designs, where should you start?

Today we’re sharing tips on how to find the right logo for your online store. We’ll start with 5 qualities to look for, then share examples of powerful logos from live PrestaShop Stores, and finish with valuable resources to help you find your perfect logo.

5 Qualities You’ll Find in the Right Logo

1) Memorable and Unique

our logo should visually convey features that set your company apart from the competition. It should also make a strong and lasting impression – something that customers can also easily recall. With that said, your logo should also be unique and not resemble another company’s logo too closely to avoid confusion.

2) Appropriate

Finding the appropriate logo is a 2 step process. First it should accurately describe your brand. Then ensure that message is conveyed to your target customer.

3) Timeless

Ensure your logo is timeless by not relying too heavily on trends. Not sure what design trends are? Think stylistic designs like gradients, transparent layers, and futuristic fonts that were popular a few years ago. See what they look with examples of 2008’s Design Trends from LogoOrange.

4) Properly Colored

We naturally associate colors with ideas and feelings. Get the most out of your logo by using colors that represents your brand. According to 99Designs, some common association of color in Western Culture are:

.          Red: Passion, Anger, Vigor, Love, Danger
.          Orange: Creativity, Invigoration, Unique, Stimulation
.          Yellow: Knowledge, Energy, Joy, Intellect, Youth
.          Green: Fertility, Wealth, Healing, Success, Growth
.          Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool
.          Purple: Royalty, Wisdom, Spirituality, Imagination
.          White: Purity, Healing, Perfection, Clean, Virtue
.          Gray: Balance, Sophistication, Neutrality, Uncommitted
.          Black:Fear, Secrecy, Formal, Luxury

Do not, however, rely solely on color for effect. Make sure your logo also works in black and white.

5) Simple and Clear

Logos are meant to be an easy way for customers to remember your company. Show your logo to a stranger for 10 seconds. Did they get a good idea of your brand and company from the logo? If not, simplify the design. Stick to no more than 2 types of unscripted fonts. Then, remove any unnecessary designs.

Let’s Get Technical

.          • Use vector images. These types of images are created with mathematical equations which allows them to be scaled small or large without pixelating. According to Olympus Press, “crisp edges” are the most important aspect of a logo. Vector images will ensure your logo keeps its crisp edges.

.          • Create logos in varying sizes. Your logo should be consistent across all areas of your online store. However, it may not always fit into the specified dimensions. Take for example the various default sizes for the different logos placements within PrestaShop. (Easily edit these from the Back Office > Preferences > Themes.)
.                     o Header Logo (350px X 99px)
.                     o Favicon (16px X 16px)
.                     o Store Icon (30px X 30X)
.          • Create versions for different print mediums. Letter heads, business cards, envelopes, as well as advertising posters are just a few other places you might use your logo. Make sure you have a version that works with each medium you use.

Examples of Logos from PrestaShop Stores

Check out these great logos! Can you guess what these PrestaShop merchants sell just from their logos?

Starcow Paris

Business Model: Premier Parisian retailer for streetwear with skate and hip-hop influence
Why It Works: For starters, their logo is timeless. They steered clear of graffiti influence or highly styled fonts. Although the S in the logo has lots of character, it is still easy to understand. Furthermore, the scripted font reflects the prices and feel of their store; it’s refined with a little bit of edge and style.


Business Model: French retailer for edible American products
Why It Works: This font is relevant for food lovers yet easy to understand. They clarify their unique brand name with a clear tagline below the store name to summarize the business model. It is simple but clearly shows the brand image.

Print Them All

Business Model: Art dealer for prints from street artist.
Why It Works:The use of gray, which projects neutrality, is perfect for an art dealer. The understated logo clearly communicates their role in the art process – feature the artist. The modern use of the fountain pens also shows the rebellious side of the company. This works well to showcase how they differentiate themselves in an established business market.

Todo Bonito

Business Model: Downloadable cutout designs for children parties and celebrations.
Why It Works: The doily pattern behind the text alludes to the products that company sells – paper with designs that can be cut out. They also have multiple logos for different size requirements. The square logo is perfect for social media profile images where the rectangular logo works well for ecommerce headers. Finally, the pink hues are perfect for their target audiences – moms planning kid parties.

Need more sample logos for inspiration? Check out LogoMoose or LogoOrange.

Resources for Logo Designs

So now that you know what to look for in a logo, how do you find you own? For online stores with small budgets, Fiverr is a good resource with almost 20,000 different graphic designers offering their services for just $5. For more substantial budgets, consider 99 designs for ready-made logos starting at $99 or start a logo design contest starting from $299.

Already have a logo for your online store – how did you find it? Share in the comments below!

Not an online store owner yet? Demo PrestaShop – the best ecommerce software – or get started today by downloading this online shopping cart software for free!

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About Julie Liu

Julie is a dog-lover, UMiami Alumnus and ecommerce veteran. Prior to her role as a product marketing specialist at PrestaShop, she managed day-to-day operations for an online store.

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