Migrating to PrestaShop generally happens when redesigning an e-commerce site.
The aim is to optimize the site’s performance to increase sales. It is a tricky operation that should be handled methodically to avoid errors and pitfalls.
Using coupons in e-commerce has become a commonplace marketing strategy, but is very effective when done correctly.
With one in two purchases being made with a promotional code, not using them would be a mistake. Read more
Your store has been online for several months now. Sales are picking up, and now you’re looking to take things to the next level. You’ll need to set yourself apart and create an even stronger identity for better credibility. In other words, you’ll need to redo your site’s graphic interface.
Every eCommerce company aims to build a sustainable and profitable business. To do so, they should focus on their pricing strategies. Every business, large or small, can benefit from finding new ways to optimize product pricing. But this doesn’t happen by simply assigning a monthly price list to the whole catalog. On the contrary, when it comes to pricing, merchants should get as creative as possible with their marketing efforts, because different pricing strategies can dramatically affect their bottom line. Here are three very clear reasons why every eCommerce company should always test and optimize their prices.
Shipping orders is one of the most important parts of running an online store. In fact, there is no other way to reach your customer? Lots of companies are offering shipping solutions with multiple delivery methods. The fact remains that shipping is expensive, a domestic shipment already costs around 5€ to 6€. Moreover, customers expect the delivery of their orders to be free, as this is standard the major ecommerce companies like Zalando. A big part of the online retailers cannot offer free delivery, as it is too expensive.. That’s why it’s important to implement the right shipping price strategy for your online store. 64% of online shoppers abandon their shopping cart because of too high shipping costs. This is why it’s important to set the right strategy for your shop.
A subscription strategy is relevant for 90% of ecommerce companies. Subscriptions can apply to physical products, virtual products, delivery (through Premium delivery), or services. Offering customers subscriptions or product boxes will help to increase your monthly earnings and build loyalty. Learn how to offer subscriptions to different products, or a delivery service, with your PrestaShop store.
Sending e-mails as often as possible to the highest number of customers possible… That’s a reaction that’s still ingrained, but it can actually cause opening and click rates to fall! Read more
Blogs, social networks posts, newsletters—a handful of ways exist to reach your target audience and attract them to your online store.To succeed, you’ll need to come up with some relevant and original content! Read more
You’ve created a PrestaShop store and selected a popular and trustworthy payment method for customers. You’re also offering buyers delivery services that can match any profile—from the thriftiest to the most hurried—and your store’s design is adapted to your product universe.
Congratulations! You’re ready to speed up sales on your online store.
Check out these five tips to maximize sales with efficient and easy-to-use modules.