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Three reasons eCommerce companies should frequently update product prices

Every eCommerce company aims to build a sustainable and profitable business. To do so, they should focus on their pricing strategies. Every business, large or small, can benefit from finding new ways to optimize product pricing. But this doesn’t happen by simply assigning a monthly price list to the whole catalog. On the contrary, when it comes to pricing, merchants should get as creative as possible with their marketing efforts, because different pricing strategies can dramatically affect their bottom line. Here are three very clear reasons why every eCommerce company should always test and optimize their prices.

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How to get a profitable online store by setting an ideal shipping price

Shipping orders is one of the most important parts of running an online store. In fact, there is no other way to reach your customer? Lots of companies are offering shipping solutions with multiple delivery methods. The fact remains that shipping is expensive,  a domestic shipment already costs around 5€ to 6€. Moreover, customers expect the delivery of their orders to be free, as this is standard the major ecommerce companies like Zalando. A big part of the online retailers cannot offer free delivery, as it is too expensive.. That’s why it’s important to implement the right shipping price strategy for your online store. 64% of online shoppers abandon their shopping cart because of too high shipping costs. This is why it’s important to set the right strategy for your shop.
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Offering Subscriptions on your PrestaShop Store

Offering Subscriptions on your PrestaShop Store

A subscription strategy is relevant for 90% of ecommerce companies. Subscriptions can apply to physical products, virtual products, delivery (through Premium delivery), or services. Offering customers subscriptions or product boxes will help to increase your monthly earnings and build loyalty. Learn how to offer subscriptions to different products, or a delivery service, with your PrestaShop store.
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5 modules for optimizing sales

You’ve created a PrestaShop store and selected a popular and trustworthy payment method for customers. You’re also offering buyers delivery services that can match any profile—from the thriftiest to the most hurried—and your store’s design is adapted to your product universe.

Congratulations! You’re ready to speed up sales on your online store.

Check out these five tips to maximize sales with efficient and easy-to-use modules.

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Why customer care is of (utmost) importance to e-commerce

Customer care is a key sales service for any type of retail channel. But in the online world, customer loyalty is what increases a store’s presence. According to recent studies, up to 65% of customers gave up on a purchase at the checkout page because of lingering doubts about the company and/or their products.

This is common among more conventional shoppers who have had to contend with buying online rather than in brick-and-mortar stores. Unlike at a cash register, they have no one to speak with about their doubts. That said, if you consider the number of users closing their window with a full cart, an overwhelming majority are willing to spend more online if they get the attention they need. It’s time to give it to them. Read more


3 traps to avoid to optimize the UX of your Ecommerce site

3 traps to avoid to optimize the UX of your Ecommerce site

Everyone in e-commerce is talking about user experience, but it’s hard to grasp what this term really means, and even harder to optimize it to the point of boosting conversion rates on your online store.

So what exactly is user experience? Often called UX, user experience refers to the path users take on your site before making a purchase, when they’re still just prospects. Read more