The omni-channel strategy has become a web development cornerstone for ambitious and connected entrepreneurs. The aim is to promote sales using various distribution channels synergistically to more effectively reach a wider target base while reducing operational constraints. Read more
Oftentimes, developing your activity calls for fleshing out your offering in new markets or strategically positioning yourself in a niche outside of your market’s typical scope.
The Spanish company SelfPackaging recently breathed new life into a traditional and widely marketed product by developing a comprehensive range of fully customizable and easy-to-assemble packaging. Read more
“If you want to change the world, start by changing your briefs”.
The slogan says a lot about the identity and reputation of Le Slip Français, known for their made-in-France briefs — but not just that! Read more
When we interview PrestaShop merchants for success stories, one thing seems to come out time and time again — they have a passion for the products they sell. Jonathan Hedden, owner of FlyClothing.com, is no exception, only he started selling online before PrestaShop was even created.
Kayak fishing is a rapidly growing subcategory of one of the most popular hobbies in Europe, fishing. This traditional pastime is not only a source of food, but also a very popular sport. In the UK, there are more active fishing licences than participants in Sunday league Soccer! In Spain, over a million people have a licence to fish. Within the sport of fishing, kayak fishing is one of the fastest growing categories in many countries. This is where the story of Galaxy Kayaks begins.
Meet Wobybi, this week’s featured PrestaShop merchant. We sat down with Alvaro Basterra, the company’s founder, to learn more about how they use social media to promote their online store. Let’s find out what he has to say!
The seamless process of online shopping–click a button and receive your goods–means many of us take for granted the complicated logistics that allow our online purchases to make it to our doorstep without delay. In today’s success story, Mary Ziegler, co-owner of HalfNuts.net, let’s us in on how her company makes sure every package arrives with a hitch.
Aspiring artists know that the first sign of having “made it” is getting noticed by an art gallery. It’s a medical student’s equivalent of receiving their coat or a lawyer passing the bar. Everything leading up to that point is about cultivating a unique design and wondering if this career choice was a sustainable one. However, getting into a gallery isn’t the only way to succeed. In today’s success story, we share how PrestaShop merchant Glennys created her successful career as an artist-turned-entrepreneur.