This is article is the third in PrestaShop’s guest blog series. Its content was created by Jon West, Chief Executive Officer at AddShoppers.
You’ve probably seen the reports showing that eCommerce sales this Black Friday topped $1 billion for the first time. Let’s take a look at how social media impacted these record-breaking numbers in online retail.
With data gathered from AddShoppers’s network of over 7,000 retailers, we can report that socially-influenced shoppers had a huge impact in driving these record Black Friday revenue numbers.
Black Friday 2012
Percent Increase in Conversion Rate
On average, social traffic converted 77% higher than normal during Black Friday 2012. Going further and breaking down conversion rates by social source reveals even greater differences: