Selling on marketplaces is a fast and very effective way to boost revenue for your PrestaShop e-commerce store.
The Shopping-Feed software is natively integrated directly into PrestaShop 1.4 and 1.5 and compatible with previous versions via this module.
Each marketplace you add will boost your sales by 10% on average.
If you add five marketplaces (and Shopping-Feed is compatible with more than fifteen!), that means a potential increase of 50% in your sales!
Before you start, take a look at our 5 tips for marketplaces:
1. Opening a Play.com shop:
Play.com is one of the largest marketplaces in Europe. Since it was purchased by Rakuten, its audience has doubled, and so have the sales of merchants using the platform.
It’s a growing marketplace and one we highly recommend to all our clients.
2. Opening an Amazon store:
Amazon is the world’s biggest e-commerce site! Offering your products through Amazon will definitely boost your sales.
For this platform, the Shopping-Feed team advises its clients to include information like color, size, etc. directly in their product titles.
This information will help you rank much higher in the listings and thus improve your visibility.
One feature of Shopping-Feed allows you to add this extra information with just a few clicks, and make more Amazon sales than your competitors.
3. Opening an eBay store
eBay is an enormous marketplace and the only one many internet users are willing to buy from, often because they have a PayPal account with money in it.
Here again, the Shopping-Feed team advises its clients to optimize the titles of their product listings by adding words like “NEW” to the end.
Many internet users type “new” at the end of their eBay search query in an attempt to separate out new and used products.
The Shopping-Feed interface can perform this task with a single click.
Contact our team for a demonstration.
As always, the goal is to increase your visibility on eBay and thus sell more than your competitors.
4. Send all of your products to marketplaces
On a marketplace, you only pay fees on what you sell (between 8% and 15% of the total order).
And it’s very common among Shopping-Feed clients to find that some types of products sell better on marketplaces than online shops because the audience is different.
You’ll be surprised to see that certain brands, products, or categories sell like hotcakes on eBay and others on Play.com, even when they have low sales via your direct e-commerce site.
With Shopping-Feed, you can list your entire product catalogue in just a few clicks.
This saves time and therefore money for your business.
5. Strive for 100% positive feedback
After each sale, marketplaces send an email to the buyer to ask for feedback on their experience, which includes a score for the merchant (that would be you).
These scores are very important if you want to increase your sales every month on these channels.
This is why it’s so important to deliver quickly and keep your inventory up to date (to avoid cancelling orders); little by little, you’ll build up a history of good ratings.
To make it as easy as possible for you to get this positive feedback, Shopping-Feed automatically sends all your marketplace sales directly to the “Order” tab in your PrestaShop and updates your inventory in real time!
This way, you can deliver products quickly to your marketplace customers, keep your inventory up to date, and simplify your day-to-day management.
Every day, Shopping-Feed helps 500 merchants boost their sales on marketplaces and price comparison sites.
After using Shopping-Feed regularly for 4-6 months, merchants almost always double their sales!
To prove it, we offer all PrestaShops a no-commitment, 3-month free trial with the code “NEWS-PS”.
To take advantage of this offer and visit the Shopping-Feed partner page.
Happy selling, and we’ll see you soon to help boost those PrestaShop sales!