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In part 1 of our 6 smart competitive pricing tactics, we shared 3 ways to price your products competitively: keep your eyes on costs, never undervalue your products, and compete for pricing at the brand or category level. Today we’ll share the next three competitive pricing tactics.
Delivery is becoming increasingly important for online shoppers. These days, many web shops are focusing on delivering orders as fast as possible, but they often do not offer enough options. A European study (MetaPack “Flexible delivery options” 2015) with 3,000 online shoppers, aged 18 to 65, indicated that the logistic experience is key in the online buying process. No less than 49% of the consumers is willing to pay more for their purchases if they can select various delivery methods.
Competitive eCommerce pricing is not just price-matching or undercutting competitor prices.
By using the right competitive intelligence technology, eCommerce companies can go way beyond that and competitively price in a more analytical and profitable way. I’ll show you how you can do just that by focusing on some often-neglected business scenarios that occur in eCommerce.
As a small business, collecting sales taxes can cost you time and money. But the consequences of not doing sales taxes right can be even worse. Dealing with “home rule” states can make things even trickier because those states allow local communities to set and process sales taxes themselves. It’s important to be aware of home rule sales tax issues to avoid potential pitfalls.