Back in the day, websites captured users’ attention by using cool animation and effects. It’s 2016, and these tricks don’t work anymore.
The users of today are web-savvy and have a short attention span due to their fast-paced lives. So, you’ve got a mere 15 seconds to grab their interest to your website. Based on this evolution, new web design trends focus on providing a better experience that won’t infuriate the users and make them exit your site.
If you run a fashion-oriented ecommerce business, then you’re already aware of the particular needs and challenges of selling clothes, shoes and accessories online: mobile accessibility, simple and fluid navigation and attractiveness are just the beginning.
Here at PrestaShop we’ve put together a list of the best modules for your online store so you can perform stronger in every aspect of your business. Adopt these e-commerce best practices to optimize your fashion store!
Rachel Bouchon turned her experience in the lingerie industry into a successful online business: www.atelier-amour.com is an innovative company that takes the challenge out of buying lingerie as a gift or as a personal treat. In today’s interview, Rachel shares her advice for laying the groundwork for a successful website in order to attract customers from the very beginning.
Ecommerce is becoming increasingly competitive. Customers shop around more and their buying cycles are longer and longer; traffic is harder and more expensive to attract.
Most critically, customers have more power than ever before. So how do you keep your store from drowning in the crowd of choices? Personalize. In today’s video, Francois Bouquet, Head of Business Development France at NOSTO explains the importance of listening to individual customers in order to attract, convert, retain and optimize traffic.
Running an ecommerce business means keeping track of a lot of moving parts.
You have to choose what to sell, manage inventory and vendors, create product descriptions… That’s just the tip of the iceberg. With all those things going on, content marketing often gets left at the bottom of the list, if not completely forgotten.
It seems like every time we turn on our computers or tune into tech news, there is another new app or technology to grab our attention. It’s why you might be sceptical when new buzzwords like “social listening” pop up in your newsfeeds. Although social listening might sound like just another passing trend, it can be very useful for online shops. In today’s blog post, we’ll show you why.
It’s easy to see when someone else is making a mistake when they’re launching an online store. But when you’re the one putting in countless hours, and are a whole carafe of coffee in, it’s easy to miss the simplest mistakes. It’s why today we share the most common 5 wrong ways of selling online. Read on to see if you’re making any of them.
Today, Maxime Bouillard, CEO of Make up Atelier, will tell you how his company has used online content to boost growth. Originally a brick-and-mortar store, MakeUp Ateliers started an online store in 2008. After switching to PrestaShop, the company has nearly quadrupled their online revenue. Find out how in today’s video.