Galaxy Kayaks: Using PrestaShop to deliver fishing kayaks across Europe

Galaxy Kayaks: Using PrestaShop to deliver fishing kayaks across Europe

Kayak fishing is a rapidly growing subcategory of one of the most popular hobbies in Europe, fishing. This traditional pastime is not only a source of food, but also a very popular sport. In the UK, there are more active fishing licences than participants in Sunday league Soccer! In Spain, over a million people have a licence to fish. Within the sport of fishing, kayak fishing is one of the fastest growing categories in many countries. This is where the story of Galaxy Kayaks begins.
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PrestaShop is launching a YouTube channel! Tips, tricks, and best practices: we’ve got it all

Today is a big day for PrestaShop and our community. After several weeks of preparation, dozens of hours of filming, numerous editing sessions and liters of coffee, PrestaShop is proud to announce the official launch of our YouTube channel!

We’ve always been committed to helping merchants create and develop their online businesses. We wanted to go even further, which is why we’re launching a YouTube channel entirely about ecommerce.

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Meet 40 exceptional PrestaShop contributors

Meet 40 exceptional PrestaShop contributors

We’re thrilled to have recently welcomed our 1,000,000th Community member! Today, we’d like to introduce you to 40 other members who have made exceptional contributions to our Open-source community throughout the years. You’ve probably seen their avatars around the forum–here’s your chance to get to know them a little better!
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Increase sales by selling on US-based Jet Marketplace

Increase sales by selling on US-based Jet Marketplace

Selling on marketplaces can be a fast, effective way for ecommerce stores to boost sales. Amazon, Alibaba, eBay, and Etsy are a few examples of well-known marketplaces that generate massive online sales around the world. Diversifying the marketplaces where your store is present allows you to target different audiences to gain traffic and visibility. That’s where Jet.com can give you a boost.
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PIM: go further and faster in managing your product data

PIM: go further and faster in managing your product data

In today’s article, our partner agency Synolia explains how open source Product Information Management tools like Akeneo can help retailers streamline product catalogs and communicate more effectively with customers.

After a decade spent going toe-to-toe, traditional and digital distribution channels are now coming together to better meet customers’ needs.
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3 ways to personalize the customer journey and increase online sales

3 ways to personalize the customer journey and increase online sales

75% of consumers say they like it when brands personalize the shopping experience, with 54% going as far as to say that they would consider ending their relationship with a retailer if they weren’t given tailored content and offers. Personalization, then, is clearly a consumer-led trend with a bright future. And with 94% of companies agreeing it “is critical to current and future success” brands seem to understand its importance. But they while they may want to heed the call, do they know how to do it well?
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3 Spring Cleaning Tips for Your Ecommerce Store: Legal Edition

Today, Leah Hamilton from Terms Feed explains how to give your site a little “spring cleaning” to ensure optimum functionality and legal compliance, year-round.

Keeping your ecommerce store fresh and up-to-date is important to ensure that it functions well, meets customer needs, and maintains any legal obligations that you may have (such as intellectual property protection and privacy rules). By examining your ecommerce store up close once a year, you can avoid unpleasant surprises later on.

We’ll take a look at 3 “spring beginnings” you should apply to your ecommerce store to keep your business in top legal condition. First we’ll look at protecting IP, as well as product photos; next we’ll examine your Privacy Policy and some things to note about leveraging old data; finally, we’ll describe some tips for making sure you’re not in breach of anti-spam laws with any marketing emails you may be sending.

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