ecommerce-virtual-staff

eCommerce Virtual Staff: 10 Tips To Beef Up Productivity

By 2017, U.S. retail ecommerce sales are expected to hit $434.2 billion, up from $225.5 billion in 2012. It’s safe to say that the pie is getting bigger.

Entrepreneurs looking to get a bigger piece of that pie can’t afford to be involved in every last task: updating product descriptions, data exports, inventory management, and social media are all things you need to hand off if you want to progress to the next level.

Managing a virtual staff can relieve some of the day-to-day activities that suck up your time. Just don’t make the mistake of thinking your virtual assistants (VAs) don’t need to be trained and managed.

Here are ten tips and tools to get the most of our your virtual staff.
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GetStartedWithVideoMarketing

Get started with video marketing for eCommerce

A photo might be worth a thousand words, but a product video is worth much more in terms of engagement and conversions. 96% of consumers find video content useful when shopping online. eCommerce merchants featuring product videos on their sites report an increase in conversion rates of up to 85%. Other benefits of video for ecommerce include: prolonged session duration, more site pages visited, improved conversion rates and more site traffic.

Let’s take a look at some of the basic things to consider when developing a video marketing strategy for your business.
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4 simple steps to optimize your online shop’s performance

4 simple steps to optimize your online shop’s performance

Many merchants just starting out know metrics are important, but fewer monitor their performance closely right from the beginning. Unfortunately, this means they are missing out on valuable data that could make an impact on business decisions, and ultimately, success. Today’s video from the experts Business Tech shows you how to optimize performance through metrics in four simple steps:
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Retargeting Basics for Online Merchants

Retargeting Basics for Online Merchants

As online shoppers, we’ve all experienced it: while window shopping on a website, you decide you’re not quite ready to make a purchase and go back to skimming Buzzfeed articles. As you continue to browse the internet, you notice the products you just finished browsing hovering at the edge of your screen. How did this website know you were just ogling those products? If you’re an online merchant, you probably can’t help but ask yourself, would this work for my online store? The answer is yes, probably. We invited Garrett Gan from Thalamus, a digital advertising review website, to give us his insight.
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First steps to using video on Social Media

First steps to using video on Social Media

We’ve all done it: one minute, you’re having a quick scroll through Facebook, and the next you’re 30 minutes into a video binge. You’re living proof: videos not only help attract customers’ attention, but when done correctly, they can help companies build up their brand on social media. Today, find out how you can start using video on social media to grow your own presence.
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The merchant's guide to Super Bowl 50

The merchant’s guide to Super Bowl 50

The Super Bowl is the crowning night of America’s favorite pastime. Each year, football fans tune in to see who will take home the coveted Vince Lombardi Trophy, and the rest of America hangs around for the legendary commercials. Whether you’re a die-hard fan or dread Sunday nights in winter, we’re sharing 5 marketing ideas to help you score some sales this Super Bowl 50.
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3 Essential Tips For Launching A Profitable Rewards Program [Infographic]

3 Essential Tips For Launching A Profitable Rewards Program [Infographic]

When you launch a store, your focus should be on customer acquisition. But at some point, your traffic and sales will start to plateau. If you’re at that point already, it’s time to turn your attention to customer retention. Today’s guest blogger, Darren DeMatas, co-founder of Selfstartr, an ecommerce consulting company helping merchants launch their ideas and achieve their goals, tells you how.
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