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Valentine’s day is just around the corner. Lovers and relationship hopefuls will spend an estimated $18.9 billion (according to NRF) on gifts, dinners and more on the big day. With customers in love and ready to spend, here are 5 steps you can count to help you reach successful Valentine’s day sales.
The seamless process of online shopping–click a button and receive your goods–means many of us take for granted the complicated logistics that allow our online purchases to make it to our doorstep without delay. In today’s success story, Mary Ziegler, co-owner of HalfNuts.net, let’s us in on how her company makes sure every package arrives with a hitch.
Did you know that in 2014 gift card spending grew to $100 billion? Since their inception, gift cards have steadily grown in popularity. Today we’ll go over the basics of gift cards to help you determine if they’re a good fit for your online shop.
The holidays are over. Let’s all take a deep breath.
It was the best holiday season on record for online retailers, as online sales jumped a whopping 20% over 2014; but don’t pop your leftover champagne just yet. There are a few areas of improvement that became clear during the holidays, and inventory is one of them.
Out of stock situations are embarrassing: you work hard to get shoppers to your store with clever advertising, entice them with your great prices and helpful product descriptions–but then they can’t add an item to their cart because you’re all out of it. Let’s make sure that never happens again.
A little over two weeks ago, the PrestaShop community got together in Düsseldorf for its second MeetUp organized entirely by PrestaShop ambassador Eugen Kuschnir. I had the opportunity to interview Eugen about his role as ambassador and organizing local MeetUps.
With the holiday sale season coming to a close, retailers are all looking for ways to clear out their holiday inventory. Today we’re going to show you a new technique that borrows from a popular Japanese tradition called Fukubukuro, roughly translated to mystery, or even lucky, bags. We’ll tell you how you can use mystery boxes to increase sales, help you recover from your post-holiday slump, clear out holiday inventory, and increase profits.
Every country has its own unique purchasing habits. French people prefer shopping online, while consumers in the United Kingdom tends to lean towards m-commerce. Cyber-shoppers in some countries prefer home delivery, whereas others are fans of in-store pickup.
These general habits also apply to payment solutions. E-merchants should therefore diversify the international payment solutions they make available to their customers.