Last-minute tips to boost holiday sales

Last-minute tips to boost holiday sales

The holiday season is upon us. You’ve decked out your homepage, planned your holiday promotions and set up a targeted communication plan to draw a maximum number of shoppers. This is the biggest revenue-generating time of the year after all. But what if, despite your greatest efforts, you don’t see an uptick in sales by early December? Don’t worry, all hope is not lost. We’ve put together a few technical tips to help you determine what might be going wrong on your site and a few marketing actions to boost sales.
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Data management for small ecommerce businesses

Data management for small ecommerce businesses

The sales process used to be fairly simple, generating data that was easy to visualize and track. But ecommerce changed all that. Today, an online purchase generates a storm of data that can be used to improve sales performance—if you know how to harness it. Large companies have understood this and invest in exploiting that data. Small businesses can reap the benefits from this information as well, although they have to be a bit more nimble in doing so, given their limited human and financial resources. Here are a few ideas for how small businesses can go beyond simply monitoring data and turn it into a competitive advantage, especially for identifying actions during key sales periods.
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Using social media for your business: 4 mistakes to avoid

Using social media for your business: 4 mistakes to avoid

In 2015, social media are an integral part of everyday life for almost all (96%) marketing professionals, who use them for both personal and professional purposes. As a business, it is important to choose marketing channels such as social media that will provide you with the best results and good ROI.

Today, more and more small businesses are choosing social media over other marketing channels to help raise awareness of their brand, boost their sales and grow their professional network. Indeed, the figures for social media speak for themselves! Of the 3 billion people who use the Internet – i.e. 45% of the population – 2.1 billion have a social media account. There are 1.4 billion Facebook users and 248 million active Twitter users with 500 million tweets sent every day.*
Another significant figure: the digital marketing budget of companies is expected to increase by 8% in 2015**.
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