The beginner’s guide to sales forecasting for small businesses

The beginner’s guide to sales forecasting for small businesses

Business Dictionary defines forecasting as a planning tool that helps management in its attempts to cope with the uncertainty of the future, relying mainly on past and present data, and trend analysis. In other words: predicting the future. For merchants, of course, this boils down to predicting sales.
Many small businesses don’t think investing in forecasting early on is essential, but in fact, it can be a big help in determining performance, and predicting and maintaining future growth.
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Shipping deadlines for packages

Shipping deadlines for packages

The holiday season brings with it some of the year’s most pleasant opportunities for celebration: snow days, if you’re lucky, and time off to spend with friends and family. This is also the time most businesses make most of their sales. From trinkets to lavish gifts, shoppers are in the mood to buy gifts. Online retailers face the annual challenge of delivering goods in time for the holidays. As part of our 2015 holiday guide, we’re helping you succeed this season with shipping deadlines from 3 of the top US carriers.
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Glennys Castro puts her untraditional spin on art

Glennys Castro puts her untraditional spin on art

Aspiring artists know that the first sign of having “made it” is getting noticed by an art gallery. It’s a medical student’s equivalent of receiving their coat or a lawyer passing the bar. Everything leading up to that point is about cultivating a unique design and wondering if this career choice was a sustainable one. However, getting into a gallery isn’t the only way to succeed. In today’s success story, we share how PrestaShop merchant Glennys created her successful career as an artist-turned-entrepreneur.
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Protecting Customer Privacy in your PrestaShop Store: Part 1

Protecting Customer Privacy in your PrestaShop Store: Part 1

Today we welcome back Leah Hamilton, from Terms Feed, for the first of a two-part series dedicated to customer privacy protection.

Protecting customer privacy in your PrestaShop store is paramount: without establishing key protections for your customers, you won’t be able to build customer trust, and without customer trust your business won’t grow. There are a number of simple ways that you can increase privacy measures and ensure that your PrestaShop store is safe and secure for your customers and visitors. Let’s get started!
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Do you have what it takes to apply to the Integration Fund and get your share of the $1 million?

Do you have what it takes to apply to the Integration Fund and get your share of the $1 million?

Still living with your parents? It’s time to pack up and apply to the Integration Fund!

The launch of the $1 million Integration Fund marked the start of special efforts made on offering local modules to PrestaShop merchants on the Addons Marketplace.

A few weeks later, 300+ applications have been received, 40+ modules are in the making, already or soon allowing e-shops on all continents to be more adapted than ever to their customers!

This is great news, and we are expecting a lot of additional local modules to offer a full catalogue to our merchants on PrestaShop Addons.

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How to craft marketing emails that convert

How to craft marketing emails that convert

We all get them — email newsletters. Whether you love the discounts they contain, or hate that they pile up like junk in your inbox, it’s safe to say that you’ve seen your fair share. Most people don’t give a second thought to how these emails are created, but as you start to draft your own email newsletters, you’ll find that there’s more to them than meets the eye. To help you launch your own awesome email marketing campaign, today we’re sharing some advice on how to craft marketing emails that convert.
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3 Steps to packing and shipping more efficiently

3 Steps to packing and shipping more efficiently

As a successful business owner, you’ll find that you never quite have enough time. Whether it’s making changes to your site, taking care of customers or just taking some time for yourself, there’s always more to be done. Today we’re helping you get back some of your time by showing you how to pack and ship more efficiently.
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