backtoschool

Back-to-School Basics: what every online merchant should know

Fact: the back-to-school sales season is the second largest shopping season of the year. According to NRF, consumers spend an estimated $68 billion on back-to-school items. This represents a large conversion opportunity for online businesses of all sizes, as evidenced by the scores of similar statistics that populate back-to-school blog posts.

If you’re a parent, you’ve no doubt felt the season’s success lighten your pocketbook… If you’re not a parent, you’ve probably still taken advantage of the season’s unbeatable deals. In today’s post, we’re giving some back-to-school basics everyone can use to prepare for this late-summer sales event.

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5SignsthatPrestaShopisrightforyou

5 signs that PrestaShop is right for you

Whether you’re looking to launch an online shop for the first time or thinking about migrating to a new solution, you may find yourself asking “Is PrestaShop right for me?” The fast and easy answer is “Of course – PrestaShop is right for everyone!”

Making PrestaShop accessible and easy to use is how we envisioned the software to be and something we work hard to achieve. However, having worked at PrestaShop for almost 2 years, I’ve learned that PrestaShop works better for some merchants than others. Today I’m sharing 5 signs that will help you decide if PrestaShop is right for you.
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miami_meetup

Join PrestaShop at our Miami MeetUp

Are you in the Miami area? Join the local PrestaShop team and other ecommerce enthusiasts at our Miami MeetUp! It’s the perfect opportunity to meet the local team, get sneak peeks from our latest software developments and even get a free website audit!

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seo_events

Get your store to rank on special-event SEO

Every ecommerce industry experiences a selection of yearly events that present sales opportunities merchants can’t afford to miss: Valentines Day, Mother’s Day, Black Friday and seasonal sales are just a few that come to mind. Customers go wild for these events, and the few onlines stores that rank on the right keywords will see huge increases in sales during these periods.
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k5-prestashop

PrestaShop supports Germany’s leading eCommerce Conference

Have you been thinking about taking your ecommerce business international? Then you just might want to head to Munich this September, where PrestaShop will be sponsoring the K5 Conference, a growth and strategy-focused event for established emerchants that provides retailers, brands and manufacturers the opportunity to share experiences and insights. PrestaShop has chosen to support the K5 Conference to help our merchants achieve their goals of international growth.
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How Online Retailers Can Knock Sales Out of the Park with Merchandising and Pricing

How Online Retailers Can Knock Sales Out of the Park with Merchandising and Pricing

With the overwhelming positive response to Angelica’s first article, Top 6 Questions to Ask When Pricing a New Product, we’ve invited her back to talk more about pricing and merchandising. Merchandising is all about displaying products effectively to encourage shoppers to make a purchase. Brick and mortar and online retailers have really gotten the hang of merchandising and repricing, respectively. However, they could each learn a thing or two from the other. There are a few different ways to bridge the gap between physical and online stores, and integrate the strengths of both in a way that prepares online retailers for success. Let’s take a look at the top three.

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