Intermediate Guide to Enhanced Ecommerce

Intermediate Guide to Enhanced Ecommerce

I explained the benefits and measurement model of enhanced ecommerce in the “Getting Started with Enhanced Ecommerce” post a while back. Now we are going to delve a little deeper into the structure of enhanced ecommerce tracking code, covering all stages of the product life cycle and enabling the use of the enhanced ecommerce plug-in.

The enhanced ecommerce plug-in for analytics enables the measurement of user interactions with products on ecommerce websites across the user shopping experience including: product impressions, product clicks, viewing product details, adding a product to a shopping cart, flowing through the checkout process, transactions and refunds.
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pricingproduct

Top 6 Questions to Ask When Pricing a New Product

Launching a new product should be more of an enlightening experiment and less of a nightmare. The difference between a flop and a smash hit can depend on factors ranging from marketing to pricing. In this article, we’ve asked Wiser content marketer, Angelica to share her advice on the pricing side of introducing a new product to market. She’ll get you up to speed on the strategies you can implement to hit your new product launch out of the park.

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Support your ecommerce business with social media (Part 1 of 2)

Support your ecommerce business with social media (Part 1 of 2)

Today, we welcome Hanna Oeljeschlaeger, Social Media Coach for DACH & UK at HootSuite. Knowing how complex the social media landscape can be to navigate, she’s going to share strategies e-merchants can use to identify the most effective social networks for improving web traffic and customer communication, without wasting money or time that could be better spent on developing core business.

In less than a decade, social media has gone from being a “fancy add-on” for a Business Plan to offering an actual set of practical tools which helps ecommerce businesses connect with potential customers. Social media enables marketers to conduct in-depth research within identified target segments, create personalized messages, interact with audiences directly and react to changing market conditions in real-time. So the question is no longer whether to include social media in a business plan but how to include it.
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PrestaShop launches a $1,000,000 Integration Fund for the Community

PrestaShop launches a $1,000,000 Integration Fund for the Community

Since its creation in 2007, PrestaShop has helped thousands of merchants achieve success through their online stores. Over the years, many new features have been added to the open source software thanks to its unique ecosystem. The latest evolution is our Cloud version, which we were proud to release earlier this year. With no hosting fees, PrestaShop Cloud allows merchants anywhere to create a store in a single click.

Each innovation is inspired by our desire to simplify ecommerce and make it accessible to everyone across the world. The 800,000 members of our incredible community and our shared passion for ecommerce are what make it all possible. Our success is driven by our community via the PrestaShop Addons Marketplace. This year our contributors will earn over $5,000,000 selling their modules and themes on our marketplace!

We want every developer to be able to give the emerchants in his or her country the power to easily achieve ecommerce success. That’s why we’re thrilled to announce the launch of a $1,000,000 Integration Fund dedicated to our community and intended to reinforce the positive relationships with developers that have contributed to our shared success.
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[Case Study] How to Easily Boost Conversion Rates with Personalization

[Case Study] How to Easily Boost Conversion Rates with Personalization

In today’s post, PrestaShop partner Nosto explains how Planet Fitness increased conversions using personalization.

Did you know that for every $92 spent on acquiring visitors, less than $1 is spent on converting them into customers?

The truth is, in the ecommerce world, we tend to think of anything above a 3% conversion rate as something to be happy about, but in a brick and mortar store this would be seen as catastrophic.
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