entrepreneurs questions

10 questions every entrepreneur should ask before starting an ecommerce business

The great thing about ecommerce is that you can start a business anywhere in the world once you pin down just the right idea or product. And with PrestaShop, you can do it right now, for free. But before launching any new business, there are a few big questions you should consider…

PrestaShop was at the Salon des Entrepreneurs in Paris early February, where an estimated 65,000 future business owners came to learn from some of the world’s most successful startups and industry leaders. The PrestaShop stand was crowded with visitors who came to learn about the new fully-hosted PrestaShop Cloud, our ecommerce solution that allows anyone to create an online boutique in just a few clicks. In addition to answering questions about our free platform, our in-house expert Christophe Bernon went over some of the fundamentals of setting up an online store during two well-attended workshops.
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Google Analytics ecommerce 2015

Google Analytics 101: What’s the hype with Google Analytics?

If you’re in ecommerce, you’ve probably heard of Google Analytics (GA) from either your developer, designer or even through one of our newsletters. GA is one of the most powerful tools online and one thing that makes them so popular is that the standard version of their product is completely free to use. It’s the reason we integrated their functionality into the PrestaShop ecommerce software.

You’re probably thinking, all that sounds good, but the question still remains, “What exactly is Google Analytics?” Today we’ll explain Google Analytics in plain English, without using any tech-y acronyms.

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digital products

The 5 benefits of selling digital products online

Games, ebooks, movies, music, graphic designs and computer applications–these are just a few of the things you can now purchase online as digital products. We’ve invited Jimena Diaz de Vivar, owner of the PrestaShop store Dulzura de papel, to share her experience selling graphic design templates for themed party printables such as invitations, posters, napkins and food presentation details.
Read the five benefits she shared with us if you’re considering selling your digital creations online–it might just be the perfect move for your business.
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3 Must-Have Features in a great Payment Processor

As more and more customers begin shopping online, ecommerce websites have popped up to support those shoppers. From monthly subscription boxes to homemade products, all types of online shops have opened. And with each shop that opens, a new need is created – one for industry related services. Payment processing is one example of those services. Today there are countless payment processors to choose from. But how do you know what to look for? To help you narrow down your options, we share the 3 must-have features in a great payment processor.

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8 dasboards google analytics

8 Google Analytics Ecommerce Dashboards

Google Analytics offers a treasure trove of traffic and conversion data geared to helping you better understand onsite shopping behavior, traffic referrals and conversions in your store. But getting the most out of this data requires some organization. One of my favorite tools to retrieve insights quickly and clearly is ‘Dashboards’. Today I’m going to introduce you to 8 of my favorite dashboards.
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February Staff Picks: 3 Free and Lovely Features to Help You Sell More

staff picks

Is your shop ready for Valentine’s Days sales? If you’ve read our blog post titled, “10 Valentine’s Day ecommerce marketing ideas”, you’re probably all set.

But are you sure? Ecommerce is booming industry that adapts quickly, giving merchants access to new features added regularly. Today we share with you three new and FREE PrestaShop modules. From marketing to payments, these come pre-integrated within your PrestaShop back-office, or are available for free at our Addons Marketplace. Check them out!

You’ll find more about:

LoyaltyLion - Create your loyalty program in minutes and keep customers coming back.
Olark – Provide customer service through chat to increase sales.
VT Payments – Reach over 1 billion cardholders  with over 4.5 billion UnionPay cards across 8 different currencies.
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