Ecommerce For Everyone

bleveque prestashop

When I founded PrestaShop seven years ago, I had a singular vision for the company. My idea was to create a global community of talented individuals who love ecommerce. Tapping into the power of open source, we could change the industry with cutting edge software that enables everyone to participate in the ecommerce revolution.

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gift Valentine Day

4 Awesome Ideas for Valentine’s Day Gift Guides

Valentine’s Day is just weeks away, so it’s time to prepare your shop. With the average person planning to spend over $100 on Valentine’s Day, it’s a huge opportunity for capturing sales. Guide lovebirds to perfect presents by showcasing your products in well-curated gift guides.

Great gift guides narrow down your products, making it easier to find the perfect gift. Get started with our 4 awesome ideas for Valentine’s Day gift guides, complete with examples, reasons why they work and how you can get started.

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seo refonte

SEO for Ecommerce Website Redesign

So you’re planning a website redesign. Maybe you’re migrating from one platform to another or upgrading from an old version of your current ecommerce software. In either case, you’re probably up to your ears in fonts and photos, but you can’t forget about your SEO ranking.

To be sure the new version of your online store maintains your current SEO position, you need to prepare a little before you let your developer go to town. Specifically, you’ll need to think about structure and 301 redirection.

In this article, we explain what a site migration is and how to prepare for it, so you have a smooth, successful redesign experience.

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Marketing omnicanal

How omni-channel marketing can help your small business

The retail experience is changing as customers turn to their phones, tablets and laptops for their shopping needs. According to a Forrester survey, 70% of shoppers used a mobile phone to research in-store purchases; an MIT report found that 80% check prices online before buying in a store. As a result, the concept of “omni-channel” marketing has replaced more traditional one-to-many marketing techniques.

While some of the most impressive examples of omni-channel marketing are being done by larger companies, small businesses can use their lessons to improve the customer experience, build loyalty and generate more sales. In today’s post, we’ll explain what omni-channel means and how omni-channel marketing can help your small business.
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4 Golden Rules for Optimizing Your Payment Page and Boosting Conversion

4 Golden Rules for Optimizing Your Payment Page and Boosting Conversion

Most customers who go into a brick and mortar spend some money before they leave. But typically only a small percentage of Internet users make a purchase. How can you improve your conversion rate? That’s the question that every merchant asks themselves.
Site design, videos, and multiple product photos with different angles all have a strong influence on a customer’s decision to make a purchase from a website. But the payment page is another strategic point for optimizing your conversions.

David Chaouat, Partner Manager at Ingenico Payment Services, is an expert in online payment services. Here he reveals 4 golden rules to quickly optimize your payment page and boost your conversion rate.
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Counter intuition

Counter-Intuition: Why a Tighter Selection Means More Sales

When you sell online, it’s tempting to want to carry as much as you can in your store – after all, more products equals more sales – right?

The more products you have, the greater the likelihood that someone browsing your store will find something they want or like, and buy it – right?

Sure – if your store happens to be Amazon or Walmart. But if you’re a small business owner like the rest of us, then good luck trying to sell that kind of catalog.

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5 Ecommerce Design Trends for 2015

Is 2015 the year you finally get around to updating your website design? Then you’re in luck! PrestaShop has handpicked a few examples of the latest ecommerce web design trends to help you develop an updated design adapted to your business. Use this list as a guide for template and module research, or as a reference when discussing changes with your designer.
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Credit Cards vs. Fraudsters: The Evolution of Credit Card Security [Infographic]

Did you know that in 2009, over half a million credit cards were compromised? What about in 2010, Canada alone experienced $366 million in fraud?

As online merchants, it’s important to know how credit card security features have evolved to prevent unauthorized credit card use. It’s why today we present this infographic: Credit Cards vs. Fraudsters: The Evolution of Credit Card Security.

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