Ecommerce Success Story: SelfPackaging makes packaging adorable with DIY boxes

SelfPackaging is a Spanish online store with an endless catalog of trendy DIY boxes. This online shop successfully applies the concept of “do it yourself” to the world of packaging, demonstrating that assembling your own gift boxes can be easy, cheap and fun! Best of all, you can place orders without outrageous prices, high minimums, or long processing times.

We met the talented SelfPackaging team at the eShow in Barcelona (Spain) then interviewed Eva Rodríguez, their Social Media Strategist, to see how they transformed into a successful online store.

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How to Use Video Marketing for Ecommerce

Over the last year, video marketing has become an increasingly important topic for online retailers. The rise in video content is largely tied to the limitations of flat product images. Since online shoppers can’t hold your products in their hands, video is an effective way to reassure customers and reduce returns.

Let’s take a look at the benefits, best practices and examples of video marketing for ecommerce.

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5 Examples of Ecommerce Product Pages That Convert

The Internet is a gateway to an infinite number of products that online shoppers can choose from. If shoppers are not convinced by your product pages, they can easily leave your site and for your competitors’ shop. That is why your product pages play a critical role in your visitors’ purchasing decisions. They can make or break a sale!

The good news is that there are many ways to improve product pages and boost sales. Here, we share key elements they should have and 5 examples of ecommerce product pages that convert.

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29 N Under, an Apparel Retailer, Migrates from Facebook to PrestaShop and Grows 1000%

In this success story, we’re introducing you to a PrestaShop store with a unique concept – “Dresses under $29”. No matter which item you select from 29 N Under’s online store, you’re guaranteed to pay no more than $29. This innovative pricing model was thought up by marketing professional and co-owner, Jason Burlin. The dress selection and creative outfits however, is curated by his wife and Californian fashionista, Oryan Burlin.

With an eye for fashion and a great business motto, this duo started selling dresses online through a Facebook store. Since then they’ve migrated to PrestaShop, and their business has blossomed into a profitable online shop! We interviewed Jason to see how they transformed their business into a PrestaShop success story.
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E-commerce Paris 2014: Visit PrestaShop at the e-commerce event of the year

Once again, E-commerce Paris is the place to be for all major players in the online sales industry. Will you be there? We will! From September 23-25, 2014 visit PrestaShop at booths B041 and C041 in an exhibition space entirely dedicated to creating and enhancing online stores. This year, the PrestaShop team will be on location along with 19 of our partners.

Whether you’re an online retailer, developer, agency or partner, come and have a chat with us at the PrestaShop Village. Find out about the latest news, ask questions and even get a free assessment from the PrestaShop team – we have two booths set aside just for that!

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