Did you know that for every 1 shopping cart converted, 2-3 of them are abandoned? According to BI Intelligence, the global average rate for abandoned shopping carts is 71.2%. Want another staggering statistic? The estimated value of these shopping carts is worth approximately $4 trillion.
Today, we’re helping you cash in with 6 time-tested ways to reduce abandoned shopping carts. What are you waiting for? Let’s get started converting tentative shoppers into paying customers!
Today we released the latest version of PrestaShop, v220.127.116.11.
In this new version, our development team responded to the feedback coming from 69 users in our amazing community! Thanks to their great contributions, you will find lots of enhancements plus some fixes to reported issues. Read more
When it comes to ecommerce and online retail, there’s no denying that product photography plays a huge role in customer purchasing behavior. Using beautiful, high-quality images to showcase your products will be your store’s biggest asset for increasing conversions.
We interviewed Thomas Kragelund, CEO of Pixelz, a seasoned expert at optimizing product images for ecommerce sites. In this DIY ecommerce guide to gorgeous product photography, Thomas answers commonly asked questions and shares professional techniques to help you produce irresistible product images.
We welcome Neil Patel, co-founder of Crazy Egg, KISSmetrics and Hello Bar. He has cemented himself as a top marketing authority. Forbes named him one of the Top 10 online marketers. Even President Obama recognized Neil as a top 100 entrepreneur under the age of thirty. He has teamed up with PrestaShop moderator Lesley Paone of dh42 to give smart SEO pointers for anyone starting an online Ecommerce store.
Eating Tools is a NYC based PrestaShop store that sells handcrafted, well, eating tools. This online store was created by combining, owner, Abe Shaw’s ecommerce experience with his passion for handmade cutlery. After graduation, Abe managed ecommerce departments for several high-end beauty brands. Although he enjoyed working in ecommerce, high-end beauty products weren’t his passion.
Abe was always interested in the art of handcrafted products, knives in particular. For 15 years running, he has attended every Blade Show – the largest knife show in the world. During these exhibitions, he met craftspeople who specialized in creating stunning knives. These talented artists inspired Abe to build his own ecommerce website to showcase their work. Let’s see how he became our ecommerce success story.
In our last edition of the SEO Expert Series, we interviewed Rand Fishkin of Moz. Today, we have the pleasure of meeting with with Jon Henshaw, Co-Founder & CMO of Raven Internet Marketing Tools. You might have seen him speaking at the largest online marketing conferences such as PubCon, SMX, SearchFest, SES and others. He teamed up with PrestaShop Moderator, Lesley Paone of dh42 to give you his insights into how SEO, PrestaShop and ecommerce work together.
What would be your first steps in starting SEO for a newly launched e-commerce site?
Most new e-commerce sites suffer from big problems that can be fixed easily. So the very first thing I would do is crawl and analyze it using our Site Auditor. My initial focus would be on identifying and fixing visibility issues. For example, I would want to know if any of my pages are accidently being blocked by robots.txt. I would follow that with fixing any blocked pages, broken links and/or broken images. Once you fix the search engine visibility, navigation and coding errors, you can then focus your energy on optimizing the META data and content of the site.
As a new online business owner, you’ll find that the more you learn about running an online store, the more there is to learn. From small tips and tricks to complete overhauls, you can always improve your online store. The front office display, user experience, marketing, SEO and social media are just a few areas to consider.
With an infinite amount of online resources to help you grow each area of your online business, which resource should you use? We’ve narrowed it down and compiled a list of 42 of the best resources to help you get started with your online store.
Our next stop in the “Big Apple” takes us to Outside the Pixel, a growing NYC web agency, to meet with their CEO, Aurélien. They shared new and upcoming ecommerce trends we think all online merchant should know.
As an ecommerce merchant, you’re always looking for ways to increase revenue and optimize profit. From boosting your site’s traffic to increasing your average order value, there are an overwhelming number of growth opportunities – not to mention that many of these tactics are expensive and time consuming.
That’s why today we’re covering 12 free ways to grow your ecommerce business to help you continually add revenue and solidify your online success.