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Omni-Channel: The Future of Commerce

In recent years, technological development has brought significant changes in consumer behavior.

Currently consumers are becoming much more educated in their purchasing decisions, seeking information on products they buy online. They compare prices, generate product reviews and choose how, when and where to complete their purchase.

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Ecommerce Success Story: Pure Apparel Sells Original Designs to Avoid Awkward Moments

Pure Apparel is an Australian clothing brand that specializes in unique and original designs. They only produce 10 – 30 and even as low as 1 – 5 of every item they sell. They pride themselves on trying to “avoid that awkward moment when you’re wearing the same shirt as your worst enemy” and it works!

I met Matt Adams, graphic/web designer and co-founder of Pure Apparel, who powers their online store with PrestaShop. He shares his personal experience of how he transformed Pure Apparel into an ecommerce success story in just a few months.

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Building an Online Store: 10 Questions to Ask Before Hiring an E-commerce Developer

Are you planning to hire a professional to build your online store? If you’re not a developer and have limited technical knowledge, it can be difficult to hire the right person for your project. Don’t worry, you’re not alone. We’re here to help!

To help you make the best decision, we’ve gathered the 10 questions to ask before hiring an e-commerce developer to build your online store. Make sure you have answers to these important questions before you spend any time and money.

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PrestaShop World Tour: Introducing Japanese Jewelry Store Atelier Shinji

Our stay in Japan has been amazing so far and we’ve been learning so much. This time we got to meet with an online merchant based in Japan: Atelier Shinji.

We had the pleasure of joining them in their workshop and watching how they handcraft beautiful, unique jewelry pieces. Their store is designed so that customers can see into their workshop where the pieces are designed, cast and finished by hand.

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the best ways to increase ecommerce mobile engagement and sales

The Best Way to Increase E-commerce Mobile Engagement and Sales

There are a lot of questions about the need for a mobile friendly e-commerce site. However, according to an eMarketer study, m-commerce sales are expected to generate more than $108 BILLION in U.S. retail sales by 2017. If your mobile conversion rates are low, it’s probably because your online store isn’t optimized for mobile visitors.

That brings us to the important question all online retailers are asking: What’s the best way to increase e-commerce mobile engagement and sales without spending a fortune? Well, that’s easy – today we’ll share how you can do just that…for free.

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Ecommerce Payment Processor: What to do if you are a “High Risk” Merchant

Although the Internet opens the doors for every type of online business, when it comes to getting approved for a merchant account, it’s not always a walk in the park. A merchant selling online must have a merchant account to process credit cards and other methods of payment. Many ecommerce payment processors have lists of industries and businesses that they generally will not service and refer to these applicants as “High Risk” merchants.

So what do you do if you are considered a “High Risk” Merchant having trouble getting approved by a payment processor? Today we’ll go deeper into what qualifies as a high risk merchant and how these online businesses can get approved for an account and start selling online!

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PrestaShop v.1.6 Back Office : What’s new and improved?!

Are you ready for PrestaShop v.1.6? The new back-office is sleek and intelligent, making it simple for online merchants to know absolutely everything about their online shop! As you know, we’ve worked hand-in-hand with PrestaShop merchants and developers to bring you the greatest version of PrestaShop to date!

 

Let’s dive into the new and enhanced features in the PrestaShop v.1.6 Back Office.
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Pros and Cons of Accepting Bitcoin for Ecommerce Merchants and customers

Pros and Cons of Accepting Bitcoin for Ecommerce Merchants and Customers

My colleague, Gary, recently published an interesting article on his perspective on why online store owners should refuse Bitcoin. In response to the overwhelming number of comments and feedback we are receiving for more information, I’m going to share the good, the bad and the ugly  of accepting bitcoin for ecommerce merchants and customers. After all, we should think about our customers since they determine the success of our business, right?

Before you jump out of your seat, let me address that I am neither an economist nor an expert in Bitcoin; but I am a skilled researcher who interacts with online merchants on a daily basis. Today I have only one objective: to address the concerns of online merchants and their customers – so from an unbiased standpoint, let’s dive in.

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