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Important Shopping Dates for E-commerce Merchants 2014

Successful online retailers plan their sales strategy around important shopping dates for e-commerce merchants. These key dates are essential for retailers to organize their sales, promotions and marketing activities to target the right consumers at the right time.

By strategizing in advance, you’ll be able to convert online shoppers hunting for the perfect gift into purchasing customers. We’ve made it easy for you with a list, exportable calendar and a downloadable PDF with tips to help you sell more in 2014.

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Test Server Setup For Online Stores

Do you have a test server? If not, you’re taking an unnecessary risk. Modifications on your online store will modify your databases and their connecting files.These modifications need to be fully tested before you implement the changes to your live server and Ecommerce website.

It’s crucial that you know how to manually copy your database and files from your live store to create a duplicate test server.

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Marketing Ideas for Valentines Day

10 Valentine’s Day E-commerce Marketing Ideas

Valentine’s Day is around the corner and that’s great news for online retailers. Consumer spending is on the rise and there are endless opportunities to capitalize on this Hallmark holiday with sweet and clever marketing campaigns.

We put together a list of 10 Valentine’s Day E-commerce Marketing Ideas to avoid heartbreaking sales and make your revenues extra sweet.

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Content Marketing for Ecommerce: Technical checklist and Writing process

Back in 2013, it was clear that Content Marketing was one of the most rising topic for webmasters and e-merchants, and now more than ever, I can assure you it will become even more of a strategic focus in 2014.

In this article, I will guide you through the technical aspects your blog needs to succeed and then share my very own content marketing process from topic identification, titles and content writing.

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The best practices for international eCommerce

According to the Wall Street Journal, Single’s Day in China saw $5.7 billion in online sales in 2013. This is one of many opportunities online retailers are missing if they aren’t implementing the best practices for international eCommerce for 2014.

With e-commerce, the world is easily within reach! Today, I’ve covered everything to help you grow your e-commerce profits and increase your customer base with online shoppers from across the globe.

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Why 100% of online stores will need a mobile and tablet version in 2014

Does your e-commerce site give visitors the power to shop on the go? Now days, online shoppers aren’t just shopping from desktops, the mobile movement is changing consumer behavior around the world! According to comScore, 55% of time spent with online retail in June 2013 occurred on a mobile device.

100% of online stores will need a mobile and tablet version in 2014. Why? E-business owners that haven’t optimized their sites are already losing sales today.

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How to Create an Online Store: 10 Steps to Write your Business Plan

Technology is drastically changing the business world as e-commerce offers endless opportunities for entrepreneurs with quick, easy and inexpensive ways to create an online business. However, a well thought out business plan is still crucial to have a lasting and profitable company.

This article, How to create an online store: 10 Steps to write your business plan, covers everything you need to plan, strategize and ultimately start a successful e-commerce business.

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The Importance of Call to Action Buttons on your E-commerce Site

If a customer isn’t clicking, they aren’t shopping. This is true for EVERY online store.

The call to action buttons on your e-commerce site play a major role in converting window shoppers into purchasing customers. They should be clear, compelling and guide the visitor towards completing a sale.

Let’s go over the importance, considerations and examples of what the best call to action buttons can do for your online shop.

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What to do with unsold inventory for an e-commerce site?

Now that the holiday shopping madness has come to an end, some online merchants are questioning themselves and asking: what do I do with unsold inventory for an e-commerce site?

Whether you wrongly forecasted merchandise or simply overbought inventory, you want to quickly turn unsold products into cash and keep your inventory moving. I’ve detailed some of the best practices to help you get rid of stale inventory and maintain a strong cash flow.

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