5 Must-Know Rules before Putting Your Store into Production

Did you know that there are several options in your Back-Office that actually should NOT be enabled for your Live store? In most cases, before putting a store into production, you will go through a stage of development. During this development stage, you freely change whatever you need in order to improve your customers’ experience while reviewing stability and performance issues.

Whether your store is installed on your own desktop, on a dedicated development server, or directly at its final location, it has development options that should not be enabled in production.

If configured incorrectly, these options will not only significantly degrade performance, but it may also display information that should not be disclosed to the customers.

These options are for development purposes and are not meant to be enabled on a live production store.

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Ecommerce Using Pinterest

The Secret Behind the Best Social Media Practices for your E-Commerce Site

Today’s customers don’t like to just shop at their favorite stores, they have an innate desire to connect with them, like them and follow them. The social relationship you form with customers creates stronger loyalty and increases traffic; thus generating more return purchasers and boosting sales.

Using social media outlets such as Facebook, Twitter, Pinterest and Instagram are free tools to help you increase your visibility and involve your business in your customers’ daily life. Now, let’s discover some of the best social media practices for your e-commerce site and see how PrestaShop stores are benefiting around the world.
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Customer Loyalty

The Best Ways to Build Customer Loyalty for your Online Store

Every e-merchant wants to make sales but savvy e-business owners understand the value of building lifelong customer relationships. Customer loyalty doesn’t happen overnight but by engaging in some of the best e-commerce practices, you can build a loyal customer base faster than you think.

Nurturing your customers and providing them with a personal shopping experience is key to keeping customers coming back. Today I’m going to cover the best ways to build customer loyalty for your online shop.
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Ring, ring, ring… Your Customers are Calling with Zingaya!

E-commerce has revolutionized the shopping experience, making shopping quick and convenient, but the lack of human interaction is preventing e-retailers from making a genuine connection with their customers. Many e-commerce sites only offer e-mail addresses or online chat for support but let’s face it, today’s consumers are impatient and demanding and when they have a question, they want answers right away. Meet your customers’ needs and give them a human connection with the click of a button using Zingaya’s seamless voice calling capabilities.

With Zingaya you can embed a Call button onto your site within minutes. Customers can then click the Call button and the call is immediately forwarded to your call center, landline, mobile phone or voicemail. Your customers will speak to real sales and customer service representatives without even leaving your website!

The Zingaya voice calling module is available for free and can be found native in PrestaShop v1.5 or in the Addon’s Marketplace compatible with PrestaShop v.1.4 and v1.5. Take advantage of the latest technology to enrich your customers shopping experience and offer something the competition isn’t. We recommend integrating Google Analytics to help measure conversion rates boosted by the Zingaya call button. Traditional retail may be outdated but an element of old-fashion human interaction is still crucial for the ultimate shopping experience!

Click here to Download the Zingaya module for PrestaShop
Click here to Learn more about Zingaya