PrestaShop Presents the Benefits of Private Sales

Private sales: A market full of potential

The idea of an online private sale is simple. Generally high-end items are offered to a select group of shoppers at a reduced price. These are typically temporary deals reserved for people who have previously registered on the site. There are already quite a few private sale sites on the Internet, and even traditional stores are offering regular private sales as a way to complement their basic catalogs. Read more

What You Can Expect on Cyber Monday

Americans are returning to work today after the long Thanksgiving weekend just in time for Cyber Monday, the busiest online shopping day of the year.

It has already been a record setting holiday weekend with $59.1 billion spent at U.S. stores and websites. And according to comScore, Cyber Monday sales are projected to exceed $1.5 billion today, up 20 percent from last year. Read more

Shoppers Count on Social Commerce But Not Mobile and Tablet Devices This Holiday Season [infographic]

This is article is the second in PrestaShop’s Guest Blog series. Its content was created by Paul Chaney from AddShoppers.

A survey following last week’s presidential election reveals that shoppers’ behaviors will continue to be heavily influenced by social media, but not necessarily by their mobile or tablet devices, according to behavioral marketing company SteelHouse. Read more